Aun Consulting Expands Advertising Support System Utilizing Dcard for Taiwan's Youth Market

Aun Consulting Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Akira Shida; TSE Standard: 2459) engages in marketing businesses such as AI marketing and global marketing.

The company has announced an enhancement of its digital marketing support system for the Taiwanese market, specifically expanding its promotional support services utilizing 'Dcard,' a community-based SNS with a high usage rate in Taiwan.

By providing target design based on local user insights, advertising creative proposals, post-delivery improvement suggestions, and limited-time trial plans, Aun Consulting has established an environment that makes it easier for companies to implement and verify promotional strategies for the Taiwan market.

In July 2025, Aun Consulting announced the conclusion of a sales agency agreement with DCARD Taiwan Ltd. Building upon this initiative, this announcement focuses on strengthening the advertising support system for Japanese companies targeting Taiwan.

Background of System Enhancement In the Taiwanese market, the use of community-based SNS is expanding, particularly among Gen Z and Millennials. 'Dcard' is a community-based SNS mainly used by university students and young people in Taiwan, characterized by its anonymous bulletin board format that facilitates authentic reviews and word-of-mouth feedback.

On the other hand, many Japanese companies face challenges in areas such as operational know-how for the Taiwan market, grasping local user insights, and utilizing overseas SNS media. Furthermore, Aun Consulting has seen an increase in inquiries regarding SNS advertising in Taiwan, primarily from municipalities, tourism-related entities, and inbound business companies.

To address these challenges, Aun Consulting has strengthened its support system to make it easier for Japanese companies to implement and verify Dcard advertising for Taiwan. By supporting the implementation of promotional measures based on local user insights, they have created an environment that is accessible even for companies implementing Taiwan-focused advertising strategies for the first time.

Support Services Aun Consulting provides the following support for Taiwan-focused promotions utilizing Dcard advertising.

Examples of Support Services: - Advertising account opening support - Target/delivery design - Advertising creative proposals - Reporting - Improvement proposals

In the Taiwan market, since user characteristics and information consumption habits differ from those in Japan, the company believes that understanding local media and proper operational design is crucial. With this enhancement, they have established a system to propose more effective promotional measures utilizing 'Dcard,' which has a strong connection with Taiwan's youth.

To facilitate adoption even for companies with limited experience in Taiwan-focused advertising, they provide end-to-end support from target design to creative proposals and post-delivery improvement suggestions based on the industry, product, and appeal purpose.

Additionally, to make it easier for first-time advertisers in Taiwan to get started, they offer trial plans that can begin with a small budget.

Target Industries - Inbound tourism to Japan - Municipalities/Tourism-related - Beauty/Cosmetics - Food/Beverage - EC/Cross-border EC - Education/Study abroad - Hotels/Accommodations - Entertainment/Content

Future Developments Aun Consulting provides overseas marketing support for Japanese companies through SEO, advertising operations, and overseas promotion assistance.

Moving forward, the company will continue to strengthen its marketing support system by leveraging local user insights in Asian markets, starting with Taiwan, to comprehensively support the overseas expansion and promotional activities of Japanese companies.