The Iwami Jimny Festa Executive Committee, led by the Jimny specialty shop Auto Rubies (HQ: Iwami-cho, Iwami-gun, Tottori; President: Shingo Nozawa), announced that the 'Iwami Jimny Festa 2026' will be held on June 7, 2026 (Sun), from 10:00 to 15:00 at Otani Beach, Iwami Town, Tottori Prefecture.

Now in its 5th year, this edition is set to be one of the largest Jimny-specific events in Japan, with an expected attendance of 4,000. Features include a music stage, a car showcase contest, a comedy sketch (ogiri) tournament, various food trucks, a 1-in-10 chance custom parts raffle, and a new business announcement by Auto Rubies. Admission is free.

Background: A small coastal town as a hub for Jimny culture The Iwami Jimny Festa has grown year by year in Iwami, a town of approximately 10,000 people at the eastern edge of Tottori. Jimny, a light-duty 4WD vehicle launched in 1970, has cultivated a dedicated fan base over five decades. The global success of the new Jimny Nomad has further fueled enthusiasm within the owner community.

This event operates on the philosophy of 'community-driven engagement' rather than manufacturer-led efforts. Supported by its unique coastal location and a flat, inclusive atmosphere, the event anticipates 4,000 visitors in 2026, its largest scale to date.

Event Highlights: 1. Music Stage: Featuring artists Hideki Sakomizu and UNA. 2. Car Showcase Contest: Jimny owners show off their custom rides. 3. Comedy (Ogiri) Tournament: Fun entertainment for enthusiasts. 4. Special Guests: Industry-notable figures to attend. 5. New Business Announcement: Auto Rubies to reveal important plans for its ARX brand. 6. Custom Parts Raffle: A 1-in-10 win probability for 100 lucky winners (limited to the first 1,000 raffle ticket purchasers). 7. ARX Product Showcase: Try out custom parts on your own vehicle.

Vendor booths will offer parts and technical consultations, and a food corner will be available. Crowdfunding for parking and raffle tickets is currently underway.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: ARX