[Soccer J1 / Avispa Fukuoka] Signs Official Global Partner Agreement with Thai Sports Brand "EGO Sport"

Avispa Fukuoka Co., Ltd. has signed an official global partner agreement with "EGO Sport", a sports brand with a high market share in Thailand, with the aim of further promoting its Asian strategy.

Avispa Fukuoka is a club based in Fukuoka, a city open to Asia, and is promoting its Asian strategy. The creation of a collaborative brand that co-creates lifestyle products for manufacturing and sales with a sports brand company in the ASEAN region is an advanced initiative for a J.League club. In 2026, Fukuoka Prefecture and Bangkok will celebrate the 20th anniversary of their friendship. By launching initiatives with EGO Sport, a representative sports brand in Thailand, on this historic milestone, we will further accelerate our Asian strategy and lead this commemorative occasion with the power of sports.

In addition to the existing collaborations with clubs such as "Port FC (Thai 1st Division)" and "STVV (Belgian 1st Division)", we will strengthen our partnership with the global sports brand "EGO Sport". We will fully engage in various projects we are considering to contribute to the establishment of a player development route that extends from Southeast Asia to Japan and then to Europe, and takes flight to the world.

▼Main Contents and Objectives of This Partnership (Planned)

(1) Development of original lifestyle brand, manufacturing of apparel wear, etc.

(2) Domestic sales at Avispa Fukuoka home games and EC site, and sales in Thailand.

(3) Holding of "Thai DAY" (tentative name) at Avispa Fukuoka home games through partnership, and city promotion.

(4) Other new initiatives such as inbound business incidental to the above.

※Specific action plans will be discussed between both companies going forward.

※The start date of sales in Japan and details of items will be announced separately.

MOU (Memorandum of Understanding) Signing Ceremony Held in Thailand

To commemorate the start of this partnership, an MOU signing ceremony and a panel discussion for the media were held on Thursday, March 26, 2026, in Bangkok, Thailand, with EGO Sport.

＜Overview of Signing Ceremony and Media Panel Discussion＞

・EGO x Avispa Fukuoka Collection Preview:

A new creative design that fuses the individuality of both brands was unveiled.

・Panel Discussion:

From Avispa Fukuoka, Representative Director and President Nishino, and from EGO Sport, Business Development and Marketing Director Neerumporn Jaruma...