AWA Music Streaming Marks 11th Anniversary with 200 Million Songs and 1,000-Track Playlist Feature

AWA Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Koki Togashi) announced that its subscription music streaming service, AWA, reached its 11th anniversary on May 27, 2026. To commemorate this milestone, the service has launched a massive 1,000-track playlist titled 'Hit Song Timeline 1990-2025,' a user-generated content campaign, and special subscription promotions.

Since its 2015 launch, AWA has prioritized human-centric music discovery through playlists and the 'AWA Lounge' social feature. As the global library expands to over 200 million tracks, AWA has increased its playlist capacity from the traditional 8-track limit to 1,000 tracks. This allows curators to move beyond brief selections to presenting entire musical 'universes,' providing a broader canvas for expression.

The 'Hit Song Timeline 1990-2025' is the first official release utilizing this expanded capacity. It organizes Japanese hits chronologically, allowing listeners to experience the evolution of music as a continuous narrative rather than isolated tracks. This focus on the 'flow' of genres and artists aims to provide a deeper historical perspective for listeners.

Furthermore, AWA introduced the 'Dance & Vocal Ranking' in May 2026. This new chart aggregates fan engagement—including plays, comments, and lounge activity—to determine monthly rankings. This system transforms fan support into tangible promotional opportunities for artists.

Anniversary celebrations include the '#MyHitSongTimeline' campaign, inviting users to archive their personal musical histories, and a cashback promotion offering effectively three months of free service for new and returning subscribers. AWA remains committed to enhancing the connection between artists and fans through innovative curation and social features.