[AXXZIA] Hikaru Takahashi Appointed as Brand Ambassador for 'LisBlanc'

Overview AXXZIA Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Zhuo Duan) has appointed the versatile actor and model Hikaru Takahashi as the brand ambassador for its skincare brand, 'LisBlanc.' To mark the occasion, a new web commercial titled 'I Won't Waver!' featuring Takahashi will be released sequentially starting May 21, 2026.

Background of Appointment LisBlanc is a skincare brand based on the concept, 'An offensive choice for fluctuating skin,' featuring botanical retinol and an amino acid mineral complex as key ingredients. Takahashi's transparency, the inner strength felt behind it, and her handsome presence that doesn't rely on sweetness, perfectly embody the brand's goal of 'beauty that faces skin honestly,' leading to her appointment.

CM Story and Overview Under the theme 'My skin is always moody, but I won't waver!', the commercial portrays a stance that offers not just gentleness, but 'offensive choices' for skin that easily fluctuates. In the CM, Takahashi's 'clones' appear to plead for various skin troubles, while she stands firm with a dignified expression. - Cast: Hikaru Takahashi - Release Date: May 21, 2026 (Thursday) - URLs for main CM and making-of: Please refer to the official website and the press release.

Shooting Episodes and Interview On set, Takahashi's presence brightened the studio, and her expressive power shifted skillfully between charming and mature. In an interview, she shared her thoughts on why active care is necessary when the skin is fluctuating, and her experience with LisBlanc products. She specifically praised the 'LisBlanc Mild Cleansing Water' for its comfortable usage and how it leads to healthy skin.

Profile of Hikaru Takahashi Born in 2001, Shiga Prefecture. Winner of the 14th All-Japan National Beautiful Girl Contest in 2014. Since then, she has been active as an actor, model, and on variety shows. She plays the heroine in the film 'Yamaguchi-kun wa Warukunai,' releasing in June 2026.

LisBlanc's Commitment Since its inception in 1977, the brand has focused on the skin's inherent power. It uses pure natural water pumped from 200 meters underground at its factory at the foot of Mt. Yatsugatake as a base for its products. In 2024, it introduced aging care products that blend AXXZIA's aesthetic quality.