b-ex Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Shun Yuki) is pleased to announce the opening of the first-ever POP-UP STORE for its fragrance hair care brand, 'Maison Orchidée.' The event will take place at the Daimaru Tokyo Store (2nd Floor) from Wednesday, May 27 to Tuesday, June 9, 2026.
Maison Orchidée is typically available only through professional hair salons. This pop-up store provides a rare opportunity for the general public to experience the brand's core pillars: scent, texture, color protection, and premium packaging.
### Event Details - **Period:** May 27 (Wed) to June 9 (Tue), 2026 - **Hours:** 10:00 AM – 8:00 PM - **Venue:** Daimaru Tokyo Store, 2nd Floor Cosmetics Area Event Space - **Address:** 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701
### Experience Content 1. **Scent Selection:** Discover three distinct fragrances: Floral Woody, Spicy Floral, and Floral Musk. 2. **Texture Testing:** Experience the difference between hair oil and hair milk in terms of shine, softness, and manageability. 3. **Color Care Design:** Learn about the specialized formula containing Orchid Extract, Argan Oil, Chia Seed Oil, and Liquid Shea Butter designed to protect hair from UV damage and prevent color fading.
### Weekend Special: Hair Styling by Professional Hairdressers Professional hairdressers will provide personalized styling and hair consultations on selected weekend dates. - **Dates:** May 30, May 31, June 6, and June 7, 2026. - **Session 1:** 1:00 PM – 3:30 PM / **Session 2:** 4:30 PM – 7:00 PM - **Reservations:** Required in advance via the official booking site: https://calendar.app.google/DJt9dHYpKSPE6w5f8.
Visitors will also receive limited-edition samples (available while supplies last).
FACT BOX
- Source: PR TIMES
- Category: Event