Indonesia's Largest B2B Software-Focused Exhibition 'B2B Tech Asia Expo 2026' to be Held in Jakarta in July 2026

VRIGroup (CEO: Yuichiro Sasaki) and DailySocial (CEO: Rama Mamuaya) will hold the 'B2B Tech Asia Expo 2026,' an exhibition dedicated exclusively to B2B software, at the AXA Tower - Kuningan City Grand Ballroom Jakarta in Indonesia on Wednesday, July 1, and Thursday, July 2, 2026.

Under the theme 'The Dawn of Asia’s B2B Tech Mega Market,' this event gathers software and SaaS solutions supporting corporate activities—including AI, cloud, sales and marketing, HR, finance, customer support, e-commerce, and cybersecurity—targeting the expanding B2B tech market in Indonesia and Southeast Asia.

The official website, B2BTechAsia.com, positions the event as 'THE LARGEST EXPO ONLY FOR B2B SOFTWARE.' In Indonesia, rising minimum wages have made business operations relying on low-cost labor unsustainable, leading to increased corporate interest in automation and system investment. Against this backdrop, the event symbolizes the full-scale launch of the B2B tech market in Indonesia.

Efficiently Discovering Solutions Tailored to Corporate Challenges in 10 Specialized Zones Attendees can efficiently find desired booths through 10 departmental zones

'B2B Tech Asia Expo 2026' will feature 10 departmental exhibition zones to help attendees find the optimal services for their specific departmental challenges. The official website explains that through zones dedicated to departments like AI, Finance, and Marketing, attendees can efficiently find the solutions their teams need without having to navigate through unrelated hardware exhibits.

In traditional tech events, the mix of startups, investor-focused programs, hardware, and general technology exhibits sometimes made it difficult for attendees to find 'solutions that directly address their corporate challenges.'

By focusing strictly on the Software & SaaS sector, this event provides a venue where executives, IT departments, DX promotion managers, sales and marketing, HR, and finance departments can efficiently encounter the solutions they need.

Furthermore, top companies including SMBC, AWS, Salesforce, Odoo, Zoho, SoftBank Corp., and Dentsu Inc. are supporting the event as sponsors.

B2BTechAsia.com features a diverse array of companies and brands in the B2B software and SaaS space.

A Venue for Japanese Companies Targeting Indonesian Expansion to Conduct Market Research, Create Customer Touchpoints, and Find Partners in a Single Day

'B2B Tech Asia Expo 2026' also represents an opportunity for Japanese B2B software and SaaS companies considering entry or business expansion in the Indonesian market to efficiently deepen their market understanding.

Typically, market research in Indonesia requires multiple processes, including interviewing local companies, competitive analysis, searching for potential sales partners, and confirming customer needs. However, because this event gathers decision-makers from various departments (IT, sales, marketing, HR, finance, corporate planning) and local business representatives, exhibiting companies can simultaneously grasp market needs, create touchpoints with potential customers, and network with partner candidates all in one day.

For Japanese companies considering Indonesian expansion, a significant advantage is the ability to confirm through direct dialogue with attendees how their services are perceived in the local market, what adjustments are needed in terms of pricing and features, and which departments and industries hold demand.

Moreover, since the event is expected to facilitate connections not only with local companies but also with Japanese firms operating in Indonesia, system integrators, distributors, media, and industry stakeholders, it serves as a practical stepping stone for entering the Indonesian market, going beyond mere lead generation.

For exhibitors, participating in 'B2B Tech Asia Expo 2026' serves as a business platform capable of significantly advancing brand awareness, business negotiations, local partner discovery, and market research in a single day.

Aiming to Create Touchpoints with Over 3,000 Decision-Makers

Through this event, organizers aim to provide opportunities to directly connect with over 3,000 decision-makers across the 10 Department Zones.