Simeji, the Keyboard App Loved by Gen Z, Launches Collaboration Campaign with 'King's Pudding'!

Baidu Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Feng Jiang) announces that its customizable emoji keyboard app 'Simeji' (available on iOS and Android) will launch a collaboration campaign with 'King's Pudding,' a new IP based on characters from the app 'Idolish7.'

1. Limited Theme Distribution Campaign: 'King's Pudding × Simeji'

To celebrate the collaboration, Simeji is launching a campaign where users can obtain exclusive keyboard themes by sharing a post on X. This is your chance to enjoy the sweet and adorable characters of 'King's Pudding' right on your smartphone keyboard. Don’t miss out!

<Campaign Period>

July 15, 2026 (Wed) 18:00 – August 31, 2026 (Mon) 23:59

<How to Participate>

1) Download 'Simeji' on your smartphone

(If already installed, we recommend updating to the latest version)

2) Tap the campaign post on Simeji’s official X (@Simeji_pr) or the collaboration banner within the Simeji app

3) Select your desired theme on the campaign page

4) Tap 'Share on X to Get Theme' and post on X

5) After sharing, return to the Simeji app and tap 'Get Theme' to download and apply it

<Theme Preview>

※ The limited themes are not compatible with iPad

※ Free Simeji themes do not support device-to-device transfer. Please note this when uninstalling or changing devices

2. Input Effect Feature (Available to All Users During Campaign)

This feature displays images or videos on the keyboard when users type specific keywords and select them from conversion suggestions. During this campaign, typing keywords related to the IP will trigger special effects. Enjoy these unique visual experiences!

<Availability Period>

July 15, 2026 (Wed) 18:00 – August 31, 2026 (Mon) 23:59

<Input Effect Keywords (6 total)>

'King's Pudding'

'Meringue Princess'

'Sugar Butler'

'Panna Cotta Boss'

'Twin Konpeitō'

'Macaron Detective'

<During Effect Playback>

※ The keyword input and effect playback button will appear up to 3 times

※ Tapping the playback button allows repeated viewing of the effect

About 'King's Pudding'

'King's Pudding' is a new IP based on the character settings from the app 'Idolish7.'

[The World of King's Pudding]

A sweet and joyful candy kingdom where the King's Pudding characters live.

A pudding unexpectedly chosen as king works hard every day to bring smiles to everyone!

Copyright Notice

King's Pudding™& ©Bandai Namco Entertainment Inc.

Official Website

https://kingspudding.bn-ent.net/

About the Emoji Keyboard App 'Simeji'

Extremely popular among Gen Z, Simeji boasts over 75 million downloads (※). This keyboard app offers customizable themes and input effects, along with over 200,000 emoji and unique features like 'Renpatsu Kome,' enriching users' digital communication.

※ As of December 2025, based on internal data (combined Android and iOS versions)

· Website: https://simeji.me/

· X (formerly Twitter): https://x.com/Simeji_pr

· Simeji Rankings: https://simeji.me/?p=news

· iOS version: https://itunes.apple.com/jp/app/id899997582?mt=8

· Android version:

https://play.google.com/store/apps/details?id=com.adamrocker.android.input.simeji