[New Brand] BAKE INC. Launches a New Coffee Experience That Starts with One Bite: Coffee Confectionery Brand 'A Bite Coffee'

BAKE INC. (Headquarters: Minato-ku, Tokyo; Representative Director, President & CEO: Eiichi Kasai) is pleased to announce the launch of a new coffee confectionery brand, 'A Bite Coffee.'

The brand launch is scheduled for September 2026, and the first store will open in the Marunouchi ticket gate area on the basement floor of 'Gransta Tokyo,' a station commercial facility located on the B1 floor of JR Tokyo Station.

Coffee has become an indispensable part of daily life for many people, serving as a 'switch' to change moods, from waking up in the morning to refreshing during work breaks.

Our company has been delivering happiness through confectionery and pursuing the possibilities of the confectionery experience. By adding the 'eating' approach of confectionery to the 'drinking' coffee that is part of people's daily lives, we believed we could create a new coffee experience unique to us, leading to the decision to launch the coffee confectionery brand 'A Bite Coffee.'

The products offered under this brand are coffee confections that allow enjoyment of the aroma, richness, slight bitterness, and even the aftertaste of coffee. By combining various ingredients, we bring out new flavors and tastes of coffee, expressing its appeal through the free-thinking approach unique to confectionery. Please look forward to a new 'edible coffee' experience that helps you compose yourself in one bite.

*Details regarding the store opening and each product will be announced in a release around August 2026.

[Company Overview]

・Name: BAKE INC.

・Established: April 2013

・Representative: Representative Director, President & CEO Eiichi Kasai

・Location: 6F, Kowa Shiroyama Building, 3-19-1 Shirokanedai, Minato-ku, Tokyo 108-0071

・Corporate Information: https://bake-jp.com/

・Business: Manufacture and sale of confectionery, operation of EC site 'BAKE the ONLINE,' operation of web media

・Major Confectionery Brands:

Hokkaido-born cheese confectionery specialty store 'BAKE CHEESE TART' (https://cheesetart.com)

Cream puff specialty store 'Croquenchou ZAKUZAKU' (http://zakuzaku.co.jp)

Freshly baked custard apple pie specialty store 'RINGO' (http://ringo-applepie.com)

Butter sandwich specialty store 'PRESS BUTTER SAND' (https://buttersand.com)

Fictional patisserie 'Shiroishi Yougashiten' (https://shiroishi-yougashiten.com/)

Nut confectionery specialty store 'caica' (https://caica-nuts.com/)

New frontier of rice crackers 'Tokyo Senbei' (https://senbei.tokyo/)

Dripping droplet tea confectionery 'TeaDrop.' (http://tea-drop.com)

One-bite coffee experience 'A Bite Coffee'