Global Launch on June 3rd! Bang & Olufsen × Fragment Collaboration Products

Bang & Olufsen will launch its collaboration products with the design studio 'fragment,' led by Hiroshi Fujiwara, globally on Wednesday, June 3rd. To mark the launch, a POP-UP event will be held at Hankyu Men's Osaka. The spatial design is handled by DAIKEI MILLS, featuring a unique presentation that incorporates extension cords into the space under the theme of 'Functional Extension.' Products will be available at the POP-UP venue, the official online store, and the Omotesando store. A follow-up POP-UP is also scheduled for July at Iwataya Main Store.