STACCATO Debuts New Jelly Shoe Line 'J. (Jay)'

Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo; President and CEO: Hiroyuki Murai) is proud to announce the debut of 'J. (Jay)', a new jelly shoe line from its prominent footwear brand, STACCATO.

The name 'J.' carries multiple meanings close to the brand's heart: the 'J' from JELLY SHOES, 'JUMPING NOTE' representing a light and rhythmic staccato, 'JOEY' symbolizing a friendly younger sister line like a baby kangaroo, and 'JOUJOU,' meaning 'favorite' in French.

Developed under the concept of 'fashionable jelly shoes for adults,' the line targets fashion-conscious women in their 20s to 40s. The collection features items suitable for both daily wear and resort settings, with a price range between 8,000 JPY and 15,000 JPY (tax excluded). Sizes will range from 23.0cm to 25.5cm.

As part of the 2026 RESORT COLLECTION, 'J.' offers sophisticated designs alongside a fun customization experience using a variety of charms. Starting in June, pop-up stores will be held at Isetan Shinjuku, JR Nagoya Takashimaya, and Ginza Mitsukoshi, followed by Hankyu Umeda Main Store in July. Utilizing PVC and rubber materials, the line showcases a wide range of colorful designs, inviting customers to enjoy a fresh style from the ground up.