Base Food Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Shun Hashimoto; https://basefood.co.jp), which develops and sells nutritionally complete*1 staple foods, announces the signing of a supplier agreement with beach soccer player Maho Ushiku as part of its "BASE UP SPORTS PROJECT" to support health and performance improvement.

Support for Various Activities Through the "BASE UP SPORTS PROJECT"

Base Food is developing the "BASE UP PROJECT," an initiative that supports the "base up" of mind and body health by incorporating complete nutritional food into daily life in scenes like sports, music, art, and culture, aiming to realize a "society full of smiles where each person can shine as themselves."

We are pleased that beach soccer player Maho Ushiku has endorsed the "BASE UP SPORTS PROJECT," which is part of this initiative, leading to this supplier agreement. In the future, we will provide various "BASE FOOD" series products as dietary support for Maho Ushiku, cooperate in her various activities, and conduct educational activities on "nutrition and sports performance," and we intend to expand our joint activities widely.

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  • Source: PR Times
  • Category: News