BASE FOOD Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells complete nutritional*1 staple foods, announced that it has signed a supplier agreement with Mari Amimoto, a designated強化選手 (strengthened athlete) for the Japan Wheelchair Basketball National Team, as part of its "BASE UP SPORTS PROJECT" to support "base up" for healthy body development and improved sports performance.

### ■ Various Activity Support Through "BASE UP SPORTS PROJECT"

BASE FOOD is developing the "BASE UP PROJECT," an activity that aims to realize a "society where everyone shines in their own way and overflows with smiles" by supporting the "base up" of physical and mental health through incorporating complete nutritional foods into daily life in various scenes such as sports, music, art, and culture.

This time, Ms. Mari Amimoto, a wheelchair basketball player, has endorsed the "BASE UP SPORTS PROJECT" (BASE UP SPORTS PROJECT) developed within this activity, leading to this supplier agreement. Going forward, we plan to widely collaborate on activities such as providing various "BASE FOOD" series as "food" support for Ms. Mari Amimoto, cooperating in various activities, and promoting "nutrition and sports performance."

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: BASE FOOD / BASE BREAD