BASE FOOD, Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto, https://basefood.co.jp), which develops and sells staple foods with complete nutrition*1, is pleased to announce that it has signed a supplier contract with the professional volleyball team 'Hokkaido Yellow Stars', which belongs to the V.LEAGUE. This partnership is part of the 'BASE UP SPORTS PROJECT', which supports the 'base up' of building a healthy body and improving sports performance.
Support for various activities through the 'BASE UP SPORTS PROJECT' BASE FOOD is developing the 'BASE UP PROJECT', an activity that supports the 'base up' of physical and mental health by incorporating complete nutritional foods into daily life in scenes such as sports, music, art, and culture, aiming to realize 'a society where everyone can shine in their own way and be full of smiles.'
Recently, the professional volleyball team 'Hokkaido Yellow Stars' belonging to the V.LEAGUE endorsed the 'BASE UP SPORTS PROJECT' developed within this activity, realizing this supplier contract. Moving forward, as 'food' support for the players and staff of the 'Hokkaido Yellow Stars', we plan to provide various 'BASE FOOD' series products, cooperate in various activities, and broadly develop activities together, such as educational activities on 'nutrition and sports performance'.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: BASE BREAD / BASE UP SPORTS PROJECT