BASE FOOD, Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells nutritionally complete staple foods, is pleased to announce that it has signed an official sponsor contract with the Tohoku Rakuten Golden Eagles under the "BASE UP SPORTS PROJECT," a project aimed at supporting physical conditioning and the enhancement of sports performance.

Support Activities Through the "BASE UP SPORTS PROJECT"

Aiming to realize a society where "everyone can shine in their own way and society is filled with smiles," BASE FOOD conducts the "BASE UP PROJECT." This initiative supports the improvement of physical and mental health by encouraging the daily incorporation of nutritionally complete foods across various scenes, including sports, music, art, and culture. Within this initiative, the "BASE UP SPORTS PROJECT" has now secured an official silver sponsorship with the Tohoku Rakuten Golden Eagles. Moving forward, the company plans to provide various "BASE FOOD" series products as nutritional support for the players belonging to the Tohoku Rakuten Golden Eagles, and to broadly develop mutual promotional activities.

[Tohoku Rakuten Golden Eagles]

Established in 2004 as the first new team in Japanese professional baseball in 50 years. Won their first league championship and the Japan Series in 2013. In 2024, the team's 20th anniversary, they won the Nippon Life Interleague Play for the first time.

As the only professional sports team bearing the name "Tohoku," they work together with fans to invigorate the Tohoku region through baseball.

Team Website: https://www.rakuteneagles.jp/ Instagram: https://www.instagram.com/rakuten_eagles/ X: https://x.com/Rakuten__Eagles YouTube: https://www.youtube.com/c/rakuteneagles

<Team Comment>

We would like to express our deepest gratitude for being able to conclude a sponsor contract with BASE FOOD, Inc. We also extend our sincere thanks for the generous support in providing nutrient-rich products that are essential for our players' conditioning. For athletes fighting in the rigorous world of professional baseball, building their bodies through food is a crucial foundation that determines performance. We strongly anticipate that our rapidly growing young players, in particular, will attain stronger physiques by incorporating BASE FOOD's products, leading to further leaps on the field. We are confident that BASE FOOD will make a significant contribution as a partner in elevating our players' growth. We, the Tohoku Rakuten Golden Eagles, together with BASE FOOD and all our sponsors who generously support us daily, are determined to further energize the Tohoku region through baseball. We look forward to a long-lasting relationship with you.

Overview of the "BASE UP PROJECT"

A project filled with the desire to "bring smiles for tomorrow together with everyone," supporting people active in sports, music, arts, and culture, those striving to realize their dreams, and working toward a sustainable society from the perspectives of "nutrition" and "health."

Overview of the "BASE UP SPORTS PROJECT"

A project that supports the improvement of healthy physical conditioning and sports performance by encouraging the daily intake of "BASE FOOD," a smart, nutritionally complete food, in various sports and bodybuilding scenes.

<Recruitment of Participants for "BASE UP SPORTS Supplier" Targeting Athletes/Teams/Organizations>

As an initiative to support the enhancement of sports performance, we will implement various support activities, such as providing "BASE FOOD" products to athletes, teams, and organizations, regardless of whether they are professionals or amateurs. In our supplier activities, we will develop a "Supplier Contract" for medium- to long-term support, and a "Supplier Program" for short-term support, including sampling, to provide opportunities for active people of all ages to experience the nutritionally complete "BASE FOOD."

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: BASE FOOD / BASE UP PROJECT