New Release: 'BASE Pound Cake Caramel' - The Second in the Adult Reward Sweets Series, Launching June 10, 2026

Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shun Hashimoto; https://basefood.co.jp), which develops and sells complete nutrition staple foods*1 such as 'BASE FOOD,' will launch 'BASE Pound Cake Caramel' as the second product in its nutritionally balanced premium sweets 'BASE Pound Cake' series. Sales will begin sequentially from Wednesday, June 10, 2026, via the Base Food official online shop (https://shop.basefood.co.jp/), other e-commerce sites, and authorized retail stores.

Fluffy, moist, a reward that brings a smile.

The 'BASE Pound Cake' series is a dessert made with over 10 carefully selected, primarily naturally derived ingredients such as whole wheat flour and soybeans, providing 33 types of nutrients needed daily, including protein, dietary fiber, and 26 types of vitamins and minerals.

Following the Earl Grey flavor, the second installment, 'BASE Pound Cake Caramel,' makes its debut. This is a blissful pound cake with a rich caramel aroma and a moist, fluffy, yet not overly sweet texture, light enough to enjoy without guilt, pleasing both body and mind, and guaranteed to bring a smile to your face.

Richness and aroma of caramel, with a moist melt-in-the-mouth texture.

To prevent the sweetness and aroma of the caramel from becoming monotonous, 'BASE Pound Cake Caramel' uses a 100% walnut paste to enhance the richness and roasted flavor of the caramel. The decision to use walnuts came after repeated prototyping with 7 different types of nuts.

Furthermore, 'BASE Pound Cake Caramel' is characterized by its moist, smooth, and melt-in-the-mouth texture typical of caramel. In the early stages of development, the batter tended to have lumps, resulting in a poor mouthfeel, but improvements to the manufacturing process have achieved a fine, smooth batter.

While the first product, 'BASE Pound Cake Earl Grey,' adopted the traditional 'sugar-batter method' for pound cakes, resulting in a crumbly texture, 'BASE Pound Cake Caramel' has adjusted the mixing process for the whole wheat flour-based batter to achieve a moist and smooth texture. Enjoy a blissful sweet time as a fluffy, moist reward that brings a smile.

A healthy yet authentic blissful sweet that pleases both body and mind.

This is a sweet you crave when you want a short break between work or housework, as a reward for your hard work, or when you need a change of pace. However, many people hold back or give up due to calorie concerns. The 'BASE Pound Cake' series is an adult reward sweet that allows even those who feel conflicted or guilty about eating sweets to enjoy them deliciously without worry or guilt.

As the name 'pound cake' suggests, the traditional recipe uses roughly one pound each of eggs, fat, sugar, and flour. While meeting this condition, 'BASE Pound Cake,' like other BASE FOOD series products, is made with a whole wheat flour base and primarily naturally derived ingredients, providing 33 types of nutrients. It contains 3.4g of protein and 2.0g of dietary fiber, and has a modest calorie count of 187kcal per bag (for BASE Pound Cake Caramel).

This product is recommended not only for pound cake and sweets lovers but also for busy families with children who want to pay attention to nutrition and health.

Healthy and delicious 'BASE Pound Cake' series with 33 types of nutrients.

The BASE FOOD series previously defined and sold 'complete nutrition meals' as products where one serving (e.g., 2 bags of BASE BREAD, 4 bags of BASE Cookies, 2 units of BASE YAKISOBA, 2 units of BASE RAMEN including approx. 110g of soup per unit after cooking, or 1 bag of BASE Pancake Mix cooked with 1 medium egg and 100ml of milk) contains at least one-third of the daily reference value for all nutrients except lipids, saturated fatty acids, carbohydrates, and sodium, based on the Japanese Nutrient Standards, and where the calorie content per serving is below the standard one-meal reference value of 733kcal.

The 'BASE Pound Cake' series has been developed as a healthier dessert with a greater focus on taste, and is recommended as a nutritionally balanced food rather than a complete nutrition meal. (While eating 8 pieces in one sitting would meet the nutrient criteria for a complete nutrition meal, the calorie count would exceed the standard value.)

However, like other BASE FOOD series products, the 'BASE Pound Cake' series uses over 10 carefully selected, primarily naturally derived ingredients such as whole wheat flour and soybeans, and is a dessert that provides 33 types of nutrients needed daily, including protein, dietary fiber, and 26 types of vitamins and minerals.

Product Overview

BASE Pound Cake Caramel

Product Name

BASE Pound Cake Caramel

Features

● A whole wheat flour-based pound cake providing 33 types of nutrients needed daily ● A blissful pound cake filled with the rich aroma of caramel, rich yet light ● Richness and roasted flavor of caramel using 100% walnut paste ● Moist, smooth, melt-in-the-mouth texture characteristic of caramel ● 3.4g protein, 2.0g dietary fiber (per bag) ● Modest calorie design at 187kcal (per bag)

Ingredients

Liquid egg (domestically produced), processed oil and fat, whole wheat flour, sugar, soybean flour, walnut paste, milk, processed edible oils and fats, vegetable oils and fats, reduced starch syrup, caramel (sweetened condensed milk, starch syrup, sugar), wheat flour, starch syrup, wheat protein, rice bran powder, glucose, salt, milk calcium, kelp powder, powdered oil/fat / emulsifier, alcohol, sorbitol, sodium acetate, leavening agent, seasoning (organic acids, etc.), glycine, flavor, color (carotenoid, turmeric), (contains walnuts, wheat, egg, milk ingredients, soybeans)

Nutritional Information per Package

Energy 187kcal (8%), Protein 3.4g (4%), Fat 11.7g (19%), n-3 Fatty Acids 0.6g (29%), n-6 Fatty Acids 2.5g (27%), Carbohydrates 18.0g (6%), Sugars 16.0g, Dietary Fiber 2.0g (10%), Salt Equivalent 0.3g (5%), Zinc 0.4mg (5%), Potassium 118mg (4%), Calcium 30mg (4%), Chromium 0.4μg (4%), Selenium 3.0μg (11%), Iron 0.6mg (8%), Copper 0.1mg (9%), Magnesium 21mg (6%), Manganese 0.5mg (13%), Molybdenum 10.2μg (41%), Iodine 27.8μg (21%), Phosphorus 95mg (11%), Niacin 2.2mg (17%), Pantothenic Acid 0.5mg (10%), Biotin 3.1μg (6%), Vitamin A 78μg (10%), Vitamin B1 0.1mg (8%), Vitamin B2 0.1mg (7%), Vitamin B6 0.1mg (8%), Vitamin B12 0.2μg (8%), Vitamin C 10mg (10%), Vitamin D 0.9μg (16%), Vitamin E 0.8mg (11%), Vitamin K 9μg (14%), Folic Acid 15μg (6%)

(Percentages are based on the Japanese Nutrient Standards 2020 edition)