Basic to Host BtoB Marketing Webinar on Lead Gen and MA Disconnects on June 17

Basic Inc., operator of BtoB marketing service 'ferret', will host a free webinar titled 'Why Aren't Deals Increasing Even with Lead Gen + MA? 3 Disconnects in BtoB Marketing' on June 17, 2026, from 12:00 to 13:30 JST. The online seminar targets BtoB marketing managers and has a capacity of 300 participants. It will cover critical misalignments in BtoB strategy, content, and inside sales operations that prevent leads from converting into sales-ready opportunities. Speakers include Shintaro Kurata (COO of TechSuite Inc.), Yuki Miyama (Marketing Manager at Basic Inc.'s ferret division), and Teruomi Naito (Leader at MM Research Inc.). They will share insights on optimizing lead generation and marketing automation (MA) nurturing. Registration is free and required via the official form.