Basic to Speak at Online Conference 'Marketing LEADERS 100' Starting July 28

Basic Inc. (headquartered in Chiyoda-ku, Tokyo; CEO: Katsu Akayama), the company operating 'ferret,' a comprehensive B2B marketing solution, will participate as a speaker at the online conference 'Marketing LEADERS 100,' hosted by TWOSTONE AIvita Co., Ltd. (headquartered in Shibuya-ku, Tokyo; CEO: Katsumi Sakai), taking place from Tuesday, July 28 to Friday, July 31, 2026.

On Day 3, Thursday, July 30, 2026, at 15:45, Yuuhei Hayashi, Head of the Marketing Department at the ferret Business Division, will speak on the theme: 'Where Does the Value of Marketing Leaders Lie in an Era When AI Executes Tasks? The Actions Required Moving Forward.'

Seminar Details:

Seminar Overview

A 4-day event designed to drive accelerated breakthroughs.

Growth-oriented companies are now navigating unprecedented waves of change. Traditional winning strategies no longer apply, and organizations are expected to advance strategy, execution, and team building within limited resources.

Breakthroughs lie in the practical knowledge of companies that continue to challenge the status quo. When the insights accumulated by over 100 pioneers intersect with your own decision-making, new growth curves emerge.

Transcend conventions. Advance toward the next stage of growth. Let’s create breakthroughs together.

Official Seminar Page:

https://expertpartners.jp/marketing/seminar/260728-31/?aivita_conference=basicinc

Event Dates and Times:

4-Day Event

July 28, 2026 (Tue): 10:00–18:00

July 29, 2026 (Wed): 10:00–18:00

July 30, 2026 (Thu): 10:00–18:00

July 31, 2026 (Fri): 10:00–18:00

Format:

Online

※ Registered participants will receive instructions via confirmation email.

Admission:

Free

Target Audience:

- Executives and management

- Marketing leaders and staff

- Sales leaders and staff

- Business development staff

- DX promotion staff

- Individuals interested in AI adoption and organizational transformation

Basic’s Session Details:

[DAY 3] 15:45–16:25

Where Does the Value of Marketing Leaders Lie in an Era When AI Executes Tasks? The Actions Required Moving Forward

As AI advances in automating and streamlining business operations, the role expected of marketing leaders is undergoing significant transformation. This session will explore the decision-making, organizational management, and value creation responsibilities that marketing leaders must fulfill in an era where AI handles operational tasks.

Speakers:

Basic Inc.

Head of Marketing, ferret Business Division

Yuuhei Hayashi

Synergy Marketing Co., Ltd.

Deputy General Manager, DX Division

Erika Suzuki

C-Label Inc.

CEO

Keigo Watanabe

Registration:

Pre-registration required

One registration grants access to all four days of the program.

Upon registration, an automated confirmation email with the viewing URL will be sent immediately. Please use this email to access the event on the day.

※ Redistribution or sharing of the viewing URL with third parties is strictly prohibited.

※ If you do not receive the email, please check your spam folder.

Basic’s Session Details

Date and Time: [DAY 3] 15:45–16:25

Theme: Where Does the Value of Marketing Leaders Lie in an Era When AI Executes Tasks? The Actions Required Moving Forward

Speaker Profile

Yuuhei Hayashi

Basic Inc.

Head of Marketing, ferret Business Division

After gaining experience in B2B sales and advertising operations at a web-focused advertising agency, Hayashi joined Basic Inc. in 2011. He served in B2B sales for comparison media and as an e-commerce project leader before expanding into SaaS product development. He has led multiple initiatives, including launching the Customer Success department, serving as Sales Department Head, and establishing the Partner Success Promotion Office. He currently oversees the Marketing Department of the ferret Business Division.

In this session, he will discuss the role of marketing leaders in the AI era and the perspectives required to maximize organizational outcomes, under the theme 'Where Does the Value of Marketing Leaders Lie in an Era When AI Executes Tasks? The Actions Required Moving Forward.'

Seminar Page URL

https://expertpartners.jp/marketing/seminar/260728-31/?aivita_conference=basicinc

Contact

Conference Contact: Madoka Suzuki [email protected]

About 'ferret'

'ferret' is a B2B marketing service that comprehensively resolves challenges faced by B2B companies in their marketing activities. Whether you want to operate your current marketing more efficiently or are unsure how to begin marketing, ferret addresses these issues across all processes—from strategy design and website development to marketing execution optimization and tool provision.

URL: https://ferret-one.com/

About Basic Inc.

Basic is an AI workflow company with the purpose of 'growing businesses without increasing headcount.' Our AI-powered workflow automation tool 'workrun' and AI agent 'ferret Sales Agent,' which supports sales activities, enhance corporate productivity. We also offer multiple products, including the B2B marketing support tool 'ferret One' and the form creation and management tool 'formrun,' helping businesses solve challenges through AI and technology.

List of Services

- workrun: Workflow tool that supports the design and automation of entire business processes

- formrun: Form creation tool that manages and operates tasks such as inquiries and sales responses, starting from form creation

- bookrun: Scheduling tool that supports the efficiency and automation of appointment coordination

- askrun: Chatbot tool that supports the automation of inquiry responses using AI

- faqrun: FAQ management tool that streamlines the creation, publication, analysis, and improvement of FAQs

- ferret One: B2B marketing and sales operations cloud that centrally manages lead generation through deal management

- ferret MA: Marketing automation tool that streamlines lead nurturing and sales collaboration

- ferret SFA/CRM: SFA/CRM tool that reduces input burden and supports sales activity visualization and productivity improvement

- ferret Sales Agent: AI agent that automates input, coordination, and analysis tasks at the sales frontline

- ferret Solutions: Consulting service that supports B2B marketing from strategy design to execution

Company Name: Basic Inc.

Representative: CEO Katsu Akayama

Head Office: Tokyo, Japan 102-0082