elevit® Celebrates 10th Anniversary in Japan with Special Campaign Starting July 7

Bayer Yakuhin, Ltd. (Headquarters: Osaka, hereinafter Bayer Yakuhin) is pleased to announce that its "elevit®" brand, the No. 1 recommended by obstetricians and gynecologists*1 and the No. 1 in global sales*2 for nutritional supplements for fertility and pregnancy, has reached its 10th anniversary since its launch in Japan. To commemorate this milestone, the "elevit® 10th Anniversary New Trial Campaign in Japan" will be held from Tuesday, July 7, 2026, to Tuesday, July 28, 2026.

For 10 years in Japan, elevit® has been recommended by obstetricians and gynecologists, supporting women and couples during fertility, pregnancy, and postpartum periods. Building on this trust and track record, this campaign offers an opportunity for more people to experience elevit® with stork formulation, which was enhanced with triple the amount of vitamin D* in March of this year.

*Compared to previous in-house products.

[Campaign Overview]

elevit® 10th Anniversary New Trial Campaign in Japan

Period: Tuesday, July 7, 2026 – Tuesday, July 28, 2026

A special limited-time offer for the elevit® with stork formulation will be available. URL: https://www.elevit.jp/taicho-care/#campaign

elevit® 10th Anniversary Commemorative Campaign

elevit® with Stork Formulation

Features elevit®'s unique design, formulated with 800μg of folic acid and 25μg of vitamin D (per 3 tablets), in line with the recommended amounts by the Ministry of Health, Labour and Welfare. The stork formulation is inspired by the shape of the nutrient composition chart.

[Special Content]

10th Anniversary Congratulatory Messages from Obstetricians and Gynecologists

To celebrate the 10th anniversary of elevit®'s launch in Japan, we have received congratulatory messages from obstetricians and gynecologists. https://www.elevit.jp/10years/

elevit® 10th Anniversary Commemorative Campaign

elevit® marks its 10th anniversary since its launch in Japan, supporting many women from pre-conception through postpartum. We will continue to support the healthy lives of babies and mothers.

Information Dissemination about "elevit®"

On the elevit® brand website (https://www.elevit.jp) and official accounts on X (https://x.com/elevit_japan) and Instagram (https://www.instagram.com/elevitjapan/), we provide information on products, folic acid and its components, diet and nutrition, and essential knowledge for those trying to conceive, pregnant, or postpartum. This information is supervised by specialists such as obstetricians and gynecologists, and is delivered with empathy for the minds and bodies of those preparing for or experiencing pregnancy and postpartum.

About the elevit® Brand Family

The "first 1000 days" of a child's life, from conception to their second birthday, are crucial, and nutrition during this period is said to be important for future health maintenance. Bayer Yakuhin supports mothers before and during pregnancy, as well as postpartum and breastfeeding, with products such as "elevit® (Prenatal Care)" for nutritional support during pregnancy, "Menavite®", "elevit® Plant-based DHA", and the postpartum supplement "elevit® Postpartum Care," contributing to adequate nutrition for mothers and healthy development for children.

About elevit® (Prenatal Care)

"elevit® (Prenatal Care)" is designed for Japanese women who tend to have insufficient nutrient intake. It contains 12 essential vitamins and 6 minerals, including magnesium and folic acid crucial for the growth of pregnant women and their babies, formulated based on the nutritional recommendations of the Ministry of Health, Labour and Welfare.

4,980 yen (tax included)

Contents: 39.6g (440mg x 90 tablets) / Recommended daily intake: 3 tablets

Country of Origin: Japan

elevit® (Prenatal Care)

About Menavite®

"Menavite®" is a male supplement born from the "elevit®" series of prenatal supplements. It is a multivitamin supplement that supports men's fertility by balancing nine essential nutrients, including vitamin E, known for its antioxidant properties, and zinc, a mineral that supports cellular metabolism important for conditioning.

4,980 yen (tax included)

Contents: 33.7g (374mg x 90 tablets) / Recommended daily intake: 3 tablets

Country of Origin: Italy

Menavite®

About elevit® Plant-based DHA

"elevit® Plant-based DHA" is a product that proposes DHA supplementation for women who have difficulty maintaining a balanced diet while nurturing their babies. As it is "plant-based DHA," it does not have the characteristic fishy odor and is easy to take in soft capsules. It contains 200mg of DHA per day, compliant with international standards. It is mercury-free and a sustainable product that does not affect fish catches or disrupt marine ecosystems.

2,700 yen (tax included)

Contents: 26.4g (440mg x 60 capsules) / Recommended daily intake: 2 capsules

Country of Origin: Japan

elevit® Plant-based DHA

About elevit® Postpartum Care

"elevit® Postpartum Care" is a multivitamin supplement for postpartum and breastfeeding periods, developed to help busy mothers easily and safely obtain essential nutrients for their own health and their baby's healthy development. It is designed to meet the Ministry of Health, Labour and Welfare's recommended intake for 14 essential nutrients that many mothers cannot obtain sufficiently through their daily diet during the postpartum and breastfeeding periods.

3,660 yen (tax included)

Contents: 39.6g (440mg x 90 tablets) / Recommended daily intake: 3 tablets

Country of Origin: Japan

elevit® Postpartum Care

*1 Survey conducted in January 2025 by RJC Research Inc. Internet survey. Target: 150 obstetricians, gynecologists, and reproductive medicine specialists.

*2 MAT Q4 2025 sales data based on value manufacturer’s selling price from Nicholas Hall’s global CHC sales database, DB6

About Bayer Yakuhin, Ltd.

Through its prescription drug and consumer health businesses, Bayer Yakuhin promotes sustainable initiatives that bring transformative treatments to patients in Japan. In the prescription drug division, the company focuses on specialty areas with high unmet medical needs, such as cardiovascular, renal, and metabolic diseases, oncology, and ophthalmology, as well as diagnostic imaging. By providing innovative medicines, Bayer Yakuhin strives to extend the healthy life expectancy and improve the quality of life for Japan's aging population. In the consumer health division, the company focuses on supplements that support nutrition from before conception through pregnancy, postpartum, and breastfeeding, aiming to deliver appropriate nutrition during the "first 1000 days" of a baby's life. For more details, please visit the corporate website (https://www.pharma.bayer.jp), Facebook (https://www.facebook.com/official.byl/), and YouTube (https://www.youtube.com/channel/UCplxNhFEEVxi9i9vgcAhhtw).