[Extreme Heat Breakthrough Model] DOD's Hit Item 'Itsuka no Tarp' Now Available in a UV-Blocking Model! 'Itsuka no Tarp SUMI' with Black Coating to Block 99.9% of Sunlight Now on Sale

BB Corporation (Headquarters: Higashiosaka City, Osaka Prefecture, President and CEO: Kyo Owage), an outdoor brand developed by DOD (ディーオーディー), will launch a new model of its bestseller 'Itsuka no Tarp,' which allows for complete campsite setup with just this one item. The new model, 'Itsuka no Tarp SUMI,' boasts overwhelming light-blocking and heat-shielding performance and will be released on June 30, 2026 (Wed).

In response to the increasing risk of heatstroke due to recent record-breaking heatwaves, this model features a black coating on the back, similar to 'Sumi' (ink), to block over 99.9% of the intense summer sunlight. Furthermore, it comes standard with 'reinforced pegs' that can withstand sudden bad weather and 'reflective ropes' to enhance safety at night, making it a true 'Extreme Heat Breakthrough Model' for safely enjoying Japanese summers.

Product Page: https://www.dod.camp/product/tt5_275/

Development Background: Accelerating 'Extreme Heat in Summer Camping' and the Need for Heatstroke Countermeasures

In recent years, summer temperatures in Japan have continued to rise, making 'securing cool and comfortable shaded areas (living spaces)' a top priority not only for enjoyment but also for safety management to prevent heatstroke during family camping and BBQs.

DOD's long-selling product, 'Itsuka no Tarp,' has gained immense support with cumulative series sales, particularly among entry-level users, due to its ease of use as an all-in-one package including pegs and poles. However, in response to the relentless direct sunlight of recent years, an increasing number of users have expressed a desire for 'stronger shade.' In response to these voices, we have developed a 'model specialized for light-blocking and safety' that optimizes for the current climate while maintaining the same ease of use.

Black Coating on the Back

Features of Itsuka no Tarp SUMI

1. 'Black Coating' Blocks Over 99.9% of Sunlight

The most distinctive feature is the special black coating applied to the back of the tarp fabric. The jet-black fabric, like 'Sumi' (ink), blocks over 99.9% of the intense summer sunlight. It also thoroughly blocks UV rays, the cause of sunburn, with the highest standard of 'UPF50+.'

Effects of Black Coating

2. Overwhelming 'Heat Shielding Performance' Reduces Heatstroke Risk

The coating blocks radiant heat (the shimmering heat) from the ground, suppressing temperature rise under the tarp. It provides a coolness and sense of security akin to entering a lush forest shade, significantly reducing the risk of heatstroke in summer. The overwhelming difference in perceived temperature is more evident than numbers can show.

3. 'Reinforced Pegs & Reflective Ropes' for Wind and Night Safety

The popular all-in-one package has also evolved. To cope with sudden summer gusts and guerrilla rainstorms, the included pegs have been upgraded to thicker, stronger 'reinforced pegs.' Additionally, 'reflective ropes' are standard equipment to improve visibility at night and prevent children from tripping.

All-in-one specifications including pegs, ropes, and poles

4. 'Ivory Color' Blends with Campsite and Reflects Light

The exterior features a refreshing 'ivory color' that complements any camping gear. While increasing sunlight reflectivity, the black coating on the inside creates deep shade, allowing for a visually and physically cool experience. Tarps cover a large area of the campsite, but this color is easy to match with your existing outdoor gear, so you won't hesitate to adopt it.

Gentle Ivory Color

Unchanged Ease of Use: User-Friendly Design for Beginners

Despite these significant spec upgrades, the ease of use that made the traditional 'Itsuka no Tarp' so popular has been inherited.

All-in-One, No Additional Purchases Needed: The main unit, two poles, pegs, ropes, extension belt, and carry bag are all included. You can take it directly to the campsite.

2-WAY Extension Belt: It can be used for 'Ogawa-biki' (a setup method where the tarp is pitched overlapping a tent), and when threaded inside, it functions as a hanging chain for lanterns, etc.

Beautiful Hexagonal Shape Even for Beginners: The balanced design and size (W420×D410cm) are perfect for families to relax comfortably.

Easy-to-Understand Features: To easily distinguish rope lengths at a glance, the color of the tension adjusters has been changed to match the rope length (black/silver). An assembly instruction manual is sewn inside the storage bag, providing peace of mind even for first-time setup.

All-in-one 2-WAY extension belt, no additional purchases needed *Image uses existing Itsuka no Tarp product.

2-WAY extension belt *Image uses existing Itsuka no Tarp product. Beautiful hexagonal shape even for beginners *Image uses existing Itsuka no Tarp product.

DOD Staff Comments

Comments from the Planning Team

In summer, I often go to higher altitude campsites seeking coolness, but the UV rays and sunlight are incredibly strong... In such situations, the black coating truly feels like the ultimate solution.

Comments from PR Staff, Tanamura

'Black coating' was an unfamiliar term in the past, but now it's an essential part of summer. It's a feature that makes a huge difference.

Product Name: Itsuka no Tarp SUMI

Model Number/Color: TT5-275-IV / Ivory

Suggested Retail Price: 14,850 yen (tax and shipping included)

Size: (Approx.) W420×D410cm×H230cm

Storage Size: Approx. W67×D14×H14cm

Total Weight: (Approx.) 6.4kg

Materials: <Fabric> 150D Polyester (PU coating, UV cut processing, light-blocking coating) <Poles> Steel

Minimum Water Resistance: 2000mm

UV Cut: UPF50+

Light-Blocking Rate: Over 99.9%

Set Contents: Tarp body, extension belt, ropes (long x4, short x4), poles x2, pegs x8, tie belt, carry bag, various storage bags

Product Page: https://www.dod.camp/product/tt5_275/

*Please check each detailed page for a list of retailers.

*Please feel free to contact us for product rentals, giveaway plans, such as props for movie/TV program/magazine production, and use at events.

*Please contact us separately if high-resolution images are required for publication in print or other media.

Brand Information

DOD

An outdoor brand that develops unique and playful camping gear with the concept of 'Stay Crazy.'

Our mission is to increase the number of 'crazy' adults in a good way by maintaining overwhelming playfulness like children, and to loosely influence the world from our off-hours.

Brand Page: https://www.dod.camp/

Brand Concept: https://www.dod.camp/about/

Official Instagram: https://www.instagram.com/dod.camp/

Official X (formerly Twitter): https://x.com/dod_camp

Official YouTube: https://www.youtube.com/c/DODCAMP

Official App: https://www.dod.camp/app/