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Comedy Duo Lalande Featured! New BEAMS HEART Promo Movie Released May 21 (Thu)

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 22, 2026 4:00 AM ・ Updated Jun 14, 2026 5:05 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

BEAMS Inc.
has released a new promotional movie for its rebranded lifestyle store, BEAMS HEART, featuring the comedy duo Lalande, on May 21 (Thu).

BEAMS Inc. has released a new promotional movie for its rebranded lifestyle store, BEAMS HEART, featuring the comedy duo Lalande, on May 21 (Thu).

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000964.000012471.html Distributor: PR TIMES
Published: May 22, 2026

BEAMS HEART, a brand operated by BEAMS Inc., has featured the comedy duo Lalande in a new promotional movie to express the worldview of the reborn BEAMS HEART.

About BEAMS HEART: In Spring 2026, the brand was refreshed as a "lifestyle shop" merging fashion, lifestyle goods, and trending experiences. As the BEAMS label closest to daily life, it provides comfort and joy to both special days and casual everyday moments. The store, inspired by the American West Coast, features trend fashion along with lifestyle goods and collaborative items.

Video Overview: This promotional movie captures Lalande spending time away from the urban hustle in quiet nature. With swaying water, sunlight filtering through trees, and a gentle breeze, the movie showcases comfortable and trendy items from BEAMS HEART. Attention is focused on the unadorned expressions of Sa-ya and Nishida.

Release Date: May 21, 2026 (Thu), 19:00~ Availability: Official BEAMS website, YouTube, social media, and stores.

FACT BOX

Source: PR TIMES
Category: キャンペーン
Products / services: BEAMS HEART

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 22, 2026 4:00 AM — Distributor PR TIMES
Collected　May 21, 2026 7:31 PM
AI structured & analyzed　May 21, 2026 7:36 PM
Desk-reviewed & published　May 22, 2026 4:00 AM

FAQ

What kind of label is BEAMS HEART?

Refreshed as a lifestyle store in Spring 2026. It handles trend fashion and lifestyle goods, focusing on daily comfort.

What is the highlight of the PV?

It highlights the natural appearance of Lalande and the effortless BEAMS HEART styling.

Where can I watch the PV?

Available on the official website, YouTube, SNS, and in nationwide stores.

Cite this article — HOW TO CITE

Washin AI News Desk“Comedy Duo Lalande Featured! New BEAMS HEART Promo Movie Released May 21 (Thu)”AI News by Washin Village（和心村）, May 22, 2026. https://aeo.idaeo.ai/ai/beams-co-jp/en/news/2026-05-21-comedy-duo-lalande-featured-new-beams-he

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