Lovisia, a gift cosmetics brand offering cute yet mature-style makeup products, is launching a new multi-purpose balm featuring face designs from 'Chiikawa', a popular comic series originally published on social media that has also been adapted into a film. The new product, 'Lovisia Chiikawa Multi Balm', will be released this summer.
The 'Lovisia Chiikawa Multi Balm' features adorable face designs of Chiikawa, Hachiware, Usagi, and Momonga, presented in a palm-sized, cute, multi-functional balm format. Each variant has a unique fragrance, offering a soothing experience with every use. This product is not limited to lip care but can also be used to moisturize hair and nails, making it a versatile beauty essential.
The case features a plump, three-dimensional design that faithfully captures each character's charming expression, making it irresistibly collectible.
'Lovisia Chiikawa Multi Balm' will be released sequentially starting June 19, 2026, at Chiikawa Land, Chiikawa Market, and various variety stores nationwide. It will also be available from 10:00 AM on the same day via the Lovisia online shop.
● Special Website: https://lovisia-shop.jp/lp/chiikawa_06
※ For more details, please visit the link above.
(Image is for illustrative purposes only.)
'Lovisia Chiikawa Multi Balm'
As a new summer product from Lovisia, this multi balm features cute face designs of 'Chiikawa'. The lineup includes four types: Chiikawa (White Tea scent), Hachiware (Osmanthus scent), Usagi (Citrus Mint scent), and Momonga (Cherry Blossom scent).
Each balm is crafted with a soft, plump 3D texture, capturing the lovable expressions of Chiikawa, Hachiware, Usagi, and Momonga. Compact enough to fit in a bag, it can be used anytime for dry lips, hair, or nails.
Each variant contains three types of moisturizing ingredients, helping protect against dryness caused by summer air conditioning and UV exposure. After use, the cute character-designed container can be repurposed as a small storage case, adding high collectible value and making it an ideal gift.
Moisturizing Ingredients by Variant:
・Chiikawa
Sunflower Oil (Helianthus Annuus Seed Oil)※, Jojoba Oil (Simmondsia Chinensis Seed Oil), Shea Butter (Butyrospermum Parkii Butter)
・Hachiware
Macadamia Oil (Macadamia Integrifolia Seed Oil)※, Jojoba Oil (Simmondsia Chinensis Seed Oil), Shea Butter (Butyrospermum Parkii Butter)
・Usagi
Starflower Oil (Borago Officinalis Seed Oil)※, Jojoba Oil (Simmondsia Chinensis Seed Oil), Shea Butter (Butyrospermum Parkii Butter)
・Momonga
Rosehip Oil (Rosa Canina Seed Oil)※, Jojoba Oil (Simmondsia Chinensis Seed Oil), Shea Butter (Butyrospermum Parkii Butter)
※Moisturizing ingredient
Four Designs Available
<Product Overview>
Product Name: Lovisia Chiikawa Multi Balm
Price: 990 JPY each (tax included)
Size: W90 × D25 × H110mm (packaging dimensions)
Sales Locations: Lovisia Online Shop, Chiikawa Land, Chiikawa Market, and nationwide variety stores
Release Date: Sequential release starting June 19, 2026 (Friday)
Distributor: BeeCruise Co., Ltd.
Product Image
About 'Chiikawa'
'Chiikawa' is a comic series created by illustrator Nagano, originally published on X (formerly Twitter).
It tells a heartwarming, bittersweet, and slightly challenging story of Chiikawa, a hardworking character, and his friends Hachiware, Usagi, and others, each with unique personalities.
The franchise has expanded into merchandise, collaboration cafes, and corporate partnerships. Eight volumes of the book 'Chiikawa: Something Small and Cute' have been published by Kodansha.
Additionally, the TV anime 'Chiikawa' has been airing since April 2022 on Mezamashi Television (Fuji TV network).
The movie 'Chiikawa: The Secret of the Mermaid Island' is scheduled for release on July 24, 2026.
Official 'Chiikawa' Information Site 'Chiikawa Info': https://chiikawa-info.jp/
<Sales Performance>
The Lovisia Gift Cosmetics Series, launched in July 2018, has reached a cumulative shipment of 5.2 million units to date. Its gift-friendly designs have generated buzz on websites and social media.
[About BeeCruise Co., Ltd.]
(1) Company Name: BeeCruise Co., Ltd.
(2) Representative: President & CEO Seita Naoi
(3) Head Office: 8-4-13 Nishi-Gotanda, Shinagawa-ku, Tokyo
(4) Established: October 2017
(5) Capital: 100 million JPY
FACT BOX
- Source: PR TIMES
- Category: New Product