CoCo Ichibanya and "Bakauke" Collaborate for the First Time on a Limited-Time Product "Mini Bakauke CoCo Ichibanya Supervised Loin Cutlet Curry Flavor" Recreating the Umami and Spice of the Popular Loin Cutlet Curry, Releasing July 20

Kuriyama Rice Senbei Co., Ltd. (Head Office: Niigata City, Niigata Prefecture, President: Taiga Kuriyama), which manufactures and sells rice crackers such as "Bakauke," "Seto Shio," and "Hoshi Tabeyo," will release "Mini Bakauke CoCo Ichibanya Supervised Loin Cutlet Curry Flavor" as its first collaboration product with Curry House CoCo Ichibanya Co., Ltd. (Head Office: Ichinomiya City, Aichi Prefecture, President: Mamoru Kuzuhara), which operates the curry specialty store "Curry House CoCo Ichibanya." This product will be available for a limited time only, starting July 20, 2026 (Mon.), exclusively at convenience stores nationwide.

Product Features

This collaboration product with CoCo Ichibanya offers a rich curry umami and spice sensation that fills your mouth. Using a special curry powder supervised by CoCo Ichibanya, which has been loved by many fans for years as a curry specialty store, this product authentically recreates the taste of their popular menu item, the Loin Cutlet Curry, in a fried rice cracker.

With just one bite, the rich curry flavor and lingering spices spread, making it so delicious you can't stop reaching for more. Its easy-to-eat, bite-sized pieces allow you to enjoy it anytime, anywhere.

Sales Locations

Convenience stores nationwide

Product Overview

Product Name: Mini Bakauke CoCo Ichibanya Supervised Loin Cutlet Curry Flavor

Release Date: July 20, 2026 (Mon.)

Net Content: 43g

Company Overview

Company Name: Kuriyama Rice Senbei Co., Ltd.

Head Office: 2661 Shinzaki, Kita-ku, Niigata City, Niigata Prefecture

Representative: Taiga Kuriyama, President and Representative Director

Established: February 5, 1949

Number of Employees: Approximately 750 (50% male, 50% female)

Business Activities: Manufacturing and sales of rice crackers

Main Products: "Bakauke," "Seto Shio," "Hoshi Tabeyo," etc.

About the Corporate Brand "Befco"

"Befco" is a brand name derived from the initial letters of Beika (Rice Cracker), Frontier, and Company. We aim to be a brand loved worldwide by creating "fun," "deliciousness," and "newness" that go beyond the realm of rice crackers.

Business Description

A confectionery manufacturer that produces and sells rice crackers such as "Bakauke," "Seto Shio," and "Hoshi Tabeyo."

With the theme of "fun, delicious, and new," we are challenging ourselves to provide new value in line with the times, in addition to our long-selling products. While cherishing tradition, we continue to propose new ways to enjoy food.

Other Company Data (Fiscal Year 2025)

Sales: 28.2 billion yen

Average Age: 37 years old

Average Length of Service: Approximately 15 years

Childcare Leave Acquisition Rate: 100% for women, 100% for men (continuing since FY2023)

*Kuriyama Rice Senbei by the Numbers Website: https://recruit.befco.jp/data/

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Profile of President and Representative Director

Taiga Kuriyama

Date of Birth: April 30, 1994 (32 years old)

Graduated from the Faculty of Economics at Seikei University. After working at Heiwado Co., Ltd., joined Kuriyama Rice Senbei in 2020.

Appointed President and Representative Director in April 2025. Leading the next generation of management.

<Official Websites>

Top Page: https://www.befco.jp/

Befco Online Shop: https://befco-shop.jp/

Recruitment Site: https://recruit.befco.jp/

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