BEFFY Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Rina Kaneki), which operates the baby goods review site "Babiew," held a real-world event "Escape the Pre- and Post-Natal Crisis: Let's Just Check Out Baby Goods Together Exhibition" for two days on Saturday, March 7th and Sunday, March 8th, 2026, at Urban Dock LaLaport Toyosu, and has now released an event report.
On the day of the event, expectant mothers and fathers in early pregnancy (such as 2 months pregnant) to mothers and fathers raising infants and toddlers attended. Addressing the challenge of "the loneliness of information gathering faced by 90% of mothers*1," 95% of attendees visited as a couple, providing an opportunity for them to take the first step in "the first collaborative effort to raise parenting awareness" by jointly starting to gather information on baby products.
The report article can be found here: https://www.babiew.com/article/details/2603babiewevent
### Highlight: From "Just Checking Out" to an Opportunity for Couples to Cooperate At this event, award-winning products from the "2025 Babiew Best Baby Goods Award" were displayed, not only with their specifications but also with real reviews from current mothers and fathers.
At the venue, many expectant fathers were seen eagerly picking up exhibits, reading reviews, and conversing with their wives, saying things like, "I've looked this up before." Comments received included, "This is the first time I've really looked at baby goods today (Dad in his 20s)" and "I'm usually busy with work, so it was a great opportunity to have an event where I could casually come and see items! (Dad in his 30s)." Many scenes emerged where couples jointly experienced information gathering, which tends to be biased towards mothers.
The 2025 Babiew Best Baby Goods Award can be found here: https://www.babiew.com/bestbabygoods/2025
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: Babiew