Otonari Mart Opens First One-Week Pop-up Store in Shibuya, Tokyo

Otonari Mart, a retail format developed by Beisia (Headquarters: Maebashi City, Gunma Prefecture; President: Takahito Aiki), will open its first pop-up store in the Tokyo area for one week, from Thursday, May 28, to Wednesday, June 3, 2026, at 'Shibuya Tokyu Foodshow,' This Week 3.

Otonari Mart is a new business format (fast food & lifestyle store) offering a lineup of products that are easy for individuals to use and allow customers to enjoy delicious meals even during busy days. Based on the concept of 'enriching individual meal scenes,' the store provides items tailored to personal needs and dining scenes at affordable sizes and prices, ranging from addictive 'guilty' foods and drinks to health-conscious original products.

At this first pop-up store, Otonari Mart will showcase its most popular original products, allowing visitors to experience the brand's charm. Exclusive set sales will also be available.

◆ Planned Products for the Pop-up Store

Fast Food Counter for Freshly Prepared Items Featuring the 'Take-a-Bite! Katsu-don Series' and the 'Uplift Drink Series'.

Lifestyle Store Original Products Popular items such as 'Rice Accompaniments,' 'Bread Toppings,' 'Guilt-Free Salads,' 'Curries,' and 'Swemo' (Style Sweets) will be available.