Beisia Co., Ltd. held the grand opening of its 'Beisia Foods Park Higashimurayama' store in Higashimurayama City, Tokyo, on Wednesday, May 20. This is the company's second store in Tokyo, following the Ome Inter store opened in 2014, marking a return after 12 years.
Higashimurayama City is located in the northwest of the Tama region and is known for producing sweet potatoes and pears. The area is attractive for its convenience to central Tokyo and its rich natural environment. Since it is inhabited by a wide range of age groups, from families to seniors, the store will offer a wide range of products for daily use.
[Fresh Food Section] The produce corner features a wide selection of high-quality organic vegetables, and seasonal fruits are used to create a seasonal atmosphere. The fish section strengthens its assortment of fresh sushi and fish-based prepared foods, enhancing immediate-consumption options with plenty of new products. In the meat section, the company strengthens domestic beef centered on its original brand 'Toro-gyu' and introduces a 'Yakiniku Specialty' corner, which was first introduced at the Shin-Sayama store.
The delicatessen corner features a diverse lineup, including the specialty 'Fragrant Soy Sauce Fried Chicken' and the 'BBB (Beisia Big Bento),' which is attractive for its volume and cost-performance. Notably, the store offers 'Higashimurayama Kuro Yakisoba' as an exclusive item.
[General Food Section] The processed food section offers a wide variety of dressings. The store also includes a 'Famous Shop' corner featuring items like 'Tokyo Meika Hiyoko' to cater to gift needs. The liquor section responds to home-drinking demands, such as bundle sales of imported wines. The frozen food section provides a wide range of products, including one-plate meals, infant food, and health-conscious options.
[Online Supermarket] 'Beisia Online Supermarket' service will be launched. Customers can order via smartphone or PC for delivery or convenient in-store pickup. Orders open on May 30 (Sat), and delivery starts on June 2 (Tue).
[Opening Events] To celebrate the opening, greeting events will be held. Details can be checked in-store or through the Beisia app.
FACT BOX
- Source: PR TIMES
- Category: News
- Products / services: Beisia Foods Park