Onigiri x Kiri® = 'Oni Kiri'! Collaboration with 4 Onigiri Specialty Brands, Launching 11 'Kiri' Rice Ball Varieties Across 8 Stores

Bel Japon K.K. is launching its 'Oni Kiri' campaign, which combines its top-selling Kiri cream cheese with onigiri. Following the release of recipe videos on its website and social media since April, the company will begin selling 'Oni Kiri' products at 8 locations across 4 specialty onigiri brands starting June 1, 2026. As the No. 1 cream cheese brand in Japan for over 40 years, Kiri has been loved by all generations. With the recent rise in onigiri specialty shops and diverse ingredients, the 'cheese x onigiri' combination has become a trending topic on social media. To bring this 'delicious revolution' to dining out, Bel Japon has partnered with four unique onigiri brands. Professional chefs have maximized the rich, creamy texture of Kiri, blending it with carefully selected Japanese ingredients. From authentic flavors to photogenic items, the lineup showcases the infinite possibilities of Kiri. We invite you to visit these stores and find your own favorite 'Oni Kiri'.