New Hotel Brand Bettei Ezo Fuji Scheduled to Open in December 2027

Granbell Hokkaido, a subsidiary of Belluna Co., Ltd., will open its new luxury resort hotel brand Bettei Ezo Fuji in Toyako Onsen, Hokkaido, adjacent to The Lake Suite Konosumi and Toya Sun Palace Resort & Spa. The hotel is situated to overlook Lake Toya and Mount Yotei, which is affectionately called Ezo Fuji. It features 61 rooms, including suites exceeding 104 square meters. All rooms are equipped with open-air hot spring baths and spacious terraces. While construction is scheduled from April 2026 to late December 2027, the adjacent hotels will continue normal operations. Granbell Hotel and Granbell Hokkaido, both headed by President Kiyoshi Yasuno, are responsible for operations. Parent company Belluna is a Tokyo Stock Exchange Prime-listed firm operating property, hotel, apparel, and other businesses.