What kind of service is 'Fishlle!'?

It is a subscription service that delivers processed and seasoned unused fish sourced from across Japan in an easy-to-cook format for households.

How much unused fish has been utilized since the service launched?

As of December 2025, a cumulative total of 248 tons of unused fish (equivalent to approximately 3.1 million school meals) has been utilized.

How many cumulative users does Fishlle! have?

The service has surpassed 68,000 cumulative users as of May 2026.

How did Benners enhance its production capacity in February 2026?

Benners integrated Genten Co., Ltd. as a group company to expand manufacturing capacity and establish quality management aimed at acquiring HACCP certification.

What are Fishlle!'s targets for the next five years?

The service aims to expand handled fish species from 200 to over 300 types and increase annual unused fish utilization from 73 tons to 150 tons.

Benners utilizes 248 tons of unused fish via Fishlle!, reaching over 68,000 users.

Published Jun 4, 2026 10:30 PM ・ Updated Jun 14, 2026 4:39 PM ・ 2 min read ・ Source: PR TIMES

Benners Co., Ltd. shared 5-year results for its fish subscription service Fishlle!, utilizing 248 tons of unused fish with over 68k users. It aims to offer 300+ species and use 150 tons/year within 5 years.

Benners Co., Ltd. (Fukuoka, CEO Takeshi Iguchi), operator of the fish subscription service Fishlle!, released its 5-year achievements. The service has commercialized a cumulative 248 tons of unused fish (equivalent to 3.1 million school meals) and accumulated over 68,000 users as of May 2026. This initiative addresses Japan's critical fisheries decline, where seafood consumption halved over 20 years and the number of fishers decreased by 60% in 30 years.

Fishlle! sources undervalued fish species from ports nationwide, processes and seasons them for home use, and distributes them via EC, expanding handled species to 200. In February 2026, Benners integrated fish processing by acquiring Genten Co., Ltd. to expand capacity and align with HACCP standards.

Over the next 5 years, Benners plans to: - Expand handled fish species from 200 to over 300. - Increase annual unused fish utilization from 73 tons to 150 tons. - Expand product lineups (e.g., packages combined with vegetables) and sales channels. - Initiate overseas expansion starting with Indonesia.

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Source: PR TIMES
Category: business

Benners utilizes 248 tons of unused fish via Fishlle!, reaching over 68,000 users.

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