Beyond Cool Co., Ltd. has signed an exclusive distributorship agreement with the Korean lifestyle brand MERRYFRIDAY, bringing it to Japan starting May 22, 2026. Founded in 2023, the brand specializes in jacquard woven throw blankets known for their durability and striking presence, suitable for both outdoor activities and indoor decor. The first Japanese collection includes Typography, Stripe, Paisley, and Persian series, priced at 9,900 yen and 11,990 yen. Products will be available online via CAViAR PRODUCTS and ZOZOTOWN, with plans for pop-up stores and wholesale expansion.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: CAViAR PRODUCTS / ZOZOTOWN
  • Products / services: MERRYFRIDAY / Typography