“CHOOSE LOVE” - New Caps from Korean Brand “BLUELUE” to be Released

Beyond Cool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yuji Arai) will release two new caps from the Korean lifestyle brand “BLUELUE” in Japan starting June 10, 2026 (Wednesday). The launch will begin at the “CAViAR PRODUCTS POP UP SHOP ‘LIFESTYLE EDIT’” held at JR Nagoya Takashimaya, and will be rolled out sequentially at CAViAR PRODUCTS, ZOZOTOWN, and select shops nationwide. The new items are two types of caps incorporating BLUELUE’s core message, “CHOOSE LOVE.” Both feature washed cotton material and a deep 6-panel silhouette, providing a comfortable fit that blends naturally into daily life. Crossing the vibes of Korean culture, vintage, and street style, the brand is officially starting its expansion in Japan.