<Binance 9th Anniversary> The World's Most Chosen Crypto Exchange: Over 4 in 10 Users Rely on Binance Group, Cumulative Global Trading Volume Reaches $156 Trillion

Binance Japan Co., Ltd. (hereinafter "Binance Japan"), the Japanese subsidiary of Binance—the world’s largest blockchain ecosystem and cryptocurrency infrastructure provider—announces that Binance will mark its 9th anniversary on July 14, 2026.

As digital assets evolve from mere speculative instruments into essential financial infrastructure, Binance has grown into the world’s largest digital asset ecosystem, supported by over 322 million users across more than 100 countries.

9th Anniversary Theme: "Built by You"

Binance’s 9-year journey mirrors the global digital asset market’s transition from a niche sector to mass adoption. At launch in 2017, fewer than 6 million people worldwide held cryptocurrencies; today, that number exceeds 741 million, representing over 12,000% growth in less than a decade.

This year’s anniversary theme, "Built by You," expresses respect and gratitude for the global community of users, traders, learners, and builders who have co-created this journey. Today, ETFs and digital asset trusts hold over 12% of Bitcoin’s (BTC) circulating supply, demonstrating that the boundary between traditional finance (TradFi) and digital assets is converging faster than anticipated. Binance views this milestone not merely as a corporate celebration, but as a new starting point toward building a "financial super app" that defines the next chapter of global finance.

Internal Survey Results and Summary: Evolution into a Multi-Asset Platform

Binance’s latest internal survey on user behavior and market growth reveals a clear shift beyond cryptocurrencies into multi-asset offerings, along with expanded real-world usage.

Overwhelming Global User Base Share:

Total registered users have reached 322 million globally, with approximately 7% growth in the first half of 2026 alone. This accounts for about 43% of the world’s current cryptocurrency holders, maintaining the highest liquidity globally.

Building an Economy Larger than National GDPs:

Cumulative trading volume across all products has surpassed $156.4 trillion (approximately $11.4 trillion in the first half of 2026), an increase of 7.8% compared to the end of 2025. This trading volume exceeds the combined annual nominal GDP of the top five economies (the U.S., China, Japan, Germany, and the U.K.).

Structural Influx of Professional Investors:

Institutional investor user count increased by 9% in the first half of 2026. This reflects continued structural inflow of large-scale assets and maturation of the buyer base, independent of short-term market cycles.

Integration of Traditional Finance (TradFi) Products and Demand for After-Hours Trading:

Over the past year, Binance has expanded into stock trading, ETFs, and tokenized securities using blockchain infrastructure. Monthly trading volume for TradFi-related products has exceeded $80 billion. Notably, the U.S. tokenized securities product "bStocks" surpassed $100 million in AUM (Assets Under Management) within two weeks of launch. 47% of its trading volume occurred outside U.S. market hours, demonstrating strong latent demand for 24/7/365 market access.

Reach Beyond Traditional Securities Brokerage:

The global number of cryptocurrency holders (estimated at 741 million) already exceeds the number of online securities accounts worldwide (approximately 630 million). Web3 infrastructure has already become a broader access platform to global markets than traditional financial brokerage.

Japan Market Data and Future Strategy

Binance Japan is committed to delivering a Web3 environment optimized for Japanese users, fully compliant with domestic regulations and compliance frameworks.

Diverse Options via Japan’s Largest Selection of “66 Listed Assets”:

Through aggressive expansion of listed assets and the introduction of Japanese yen (JPY) trading pairs, Binance Japan now offers 66 listed assets—the highest number in Japan. This provides Japanese investors with global-standard investment options and top-tier liquidity.

Pursuing a User Experience Centered on Safety and Security:

Going forward, we will continue enhancing the UI (User Interface) to enable users to trade intuitively and securely.

Contributing to the Web3 Ecosystem:

We will sequentially roll out new ecosystem collaborations and marketing initiatives that make Web3 more accessible, rooted in Japan’s unique lifestyle and existing payment environment. With a secure trading environment as the foundation, we aim to contribute to the healthy development of Japan’s digital asset market.

※ Based on the Financial Services Agency’s “List of Registered Crypto Asset Exchange Operators” as of June 30, Reiwa 8

Comment from Arisa Toyosaki, General Manager (Representative Director) of Binance Japan

We sincerely thank users worldwide for choosing and trusting us among numerous platforms as Binance reaches this significant milestone of its 9th anniversary. The Japanese market is home to many users with strong interest in technology and solid financial literacy, making it an extremely important strategic market for digital assets to become an essential part of the future of finance. Binance Japan currently offers 66 listed assets—the highest in the country—providing diverse investment opportunities to Japanese users. Moving forward, we will closely collaborate with users, partner companies, and regulatory authorities to deliver safe and secure services tailored to Japan’s unique needs, and strongly drive the healthy development of Japan’s cryptocurrency market and the growth of the Web3 ecosystem.

Comment from Richard Teng, Co-CEO of Binance

We never take lightly the fact that over 322 million people have chosen us as the custodian of their assets. Every decision we make and every product we develop begins with the question: does it serve our users? As the frontier of finance moves toward the intersection of crypto and traditional finance, users deserve proper access to global markets. We will continue fulfilling this commitment by advancing into areas beyond crypto—such as stocks, ETFs, and tokenized securities.

About Binance Japan

Binance Japan is the Japanese subsidiary of Binance, the world’s largest blockchain ecosystem and cryptocurrency infrastructure provider. As a crypto asset exchange operator registered with the Kanto Local Finance Bureau, it primarily offers cryptocurrency spot trading and crypto lending services.