"BASE" to Hold Online Store Creation Lecture at Vantan Design Institute's Creator Development Program "VANTAN TO THE NEXT" on July 11 (Sat)

BASE, Inc. (Location: Minato-ku, Tokyo, CEO: Yuta Tsuruoka), operator of the online store creation service "BASE (Beisu)", will partner with Vantan Co., Ltd. (Location: Chuo-ku, Tokyo, President: Ryosuke Kimura), operator of Vantan Design Institute's creator development program "VANTAN TO THE NEXT", to hold an online store creation lecture on July 11, 2026 (Sat). This initiative has been ongoing since 2024 and marks its third year. For fiscal year 2026, in addition to the existing lecture subjects in design and illustration, lectures will also be provided for the newly added majors: Fashion Produce, Fashion Business, and Skateboard Brand Produce.

Background of "BASE" Online Store Creation Lecture Collaboration

This collaboration stems from the shared vision of Vantan, which has over 60 years of history and has produced approximately 210,000 graduates, and "BASE", which supports the challenges of next-generation creators. This initiative has been ongoing since 2024. "VANTAN TO THE NEXT" conducts on-site internships in collaboration with companies, aiming for offline and online product sales through the creators' market "VANTAN BUYUS MARKET". Within this program, "BASE" provides lectures on online store creation. In these lectures, "BASE" staff visit the school to provide direct instruction to students, imparting practical knowledge and know-how regarding the establishment and operation of online stores. This provides an opportunity for students to acquire knowledge of online store management that can be utilized after graduation, and many students participate each year. In addition to the lectures, a roundtable discussion is also held with shop owners who operate online stores using "BASE". By sharing their experiences in online store management and sales, as well as insights on how to find their strengths and their activities as creators, students are provided with a valuable learning opportunity to consider their future careers.

○ About the Creator Development Program "VANTAN TO THE NEXT"

Vantan aims to be "the school closest to society in the world" and is dedicated to fostering creators with independence to think and act on their own, and proactivity to tackle anything as their own. "VANTAN TO THE NEXT" is a creator development program that aims to cultivate not only the skills and artistic individuality gained through systematic classes, but also the awareness and practical abilities necessary to succeed in society as a creator. Approximately 50 students are scheduled to participate in the fiscal year 2026 online store creation lectures, which are part of this program. The lectures will be held for the following students:

<Fiscal Year 2026 Lecture Participants> ・ Vantan Design Institute, Professional Department, Design and Visual Arts College, Faculty of Design: "Graphic Design Major", "Illustrator Major", "Photography Major" ・ Vantan Design Institute, Professional Department, Design and Visual Arts College, Sports Design Faculty: "Skateboard Brand Produce Major" ・ Vantan Design Institute, High School Department (*1): Faculty of Design: "Design & Illustration Major", "Illustrator Major" ・ Vantan College of Art, University Department (*2): "Graphic & Illustration Art Major" ・ Vantan Design Institute, University Department (*2): "Fashion Business Major" ・ Vantan Design Institute, Professional Department, Fashion Faculty: "Fashion Produce Major"

(*1) High school diploma obtained at affiliated S High School (*2) University degree obtained at affiliated correspondence university

○ About the Creators' Market "VANTAN BUYUS MARKET"

"VANTAN BUYUS MARKET" is a creators' market launched in 2023 where students participating in "VANTAN TO THE NEXT" sell their works. With the aim of fostering creators, the name carries two messages: "Buy Us" (buy my work) and "Find Your Bias" (find your favorite). As part of the fiscal year 2026 initiative, in February 2027, offline sales will be held at "reload", a commercial space in Shimokitazawa Railway Line City, in addition to online sales through online stores utilizing "BASE".

⚫︎ Comment from Nobuhiro Kato, School Director, Vantan Design Institute, Design and Visual Arts College, Vantan Co., Ltd.

This is our third year working with BASE, and "VANTAN TO THE NEXT" is evolving year by year as a place for students to learn practical business that integrates online and offline. In fiscal year 2026, in addition to the existing illustration and design fields, students from fashion produce, fashion business, and skateboard brand produce majors have joined us. With the further diversification of creative genres, I am confident that the stimulation among students and the breadth of creativity that emerges will expand more than ever before. The practical lectures by the BASE team, including Mr. Miyakawa, and the roundtable discussions with shop owners active on the front lines, are invaluable opportunities for students to gain a realistic perspective on "delivering their work to society." Experiencing sales practice on both online and offline fronts, utilizing "BASE" which allows for starting a small business without being bound by location or time, will be a strength for them as they continue their careers as independent creators after graduation. Through this ongoing collaboration, we hope to provide an opportunity for more next-generation creators to establish their own brands and take flight into the future.

⚫︎ Masato Miyakawa, BASE Inc. Growth Marketing Division / Digital Marketing Section, "VANTAN TO THE NEXT" Lecturer Comment

"BASE" supports the challenges of individuals and small teams engaged in creative activities, and we have been continuing our collaboration with Vantan Design Institute, which has many next-generation creators, since 2024. This year, we are delighted to welcome students from the fashion domain to participate, allowing us to work with a more diverse range of creators. Through these lectures and the roundtable discussions with shop owners, we hope that students will learn about establishing and operating online stores as one means of delivering their brands and works to society, and that this will serve as a catalyst for their future endeavors.

"BASE" will continue to support the challenges of next-generation creators in delivering their brands and works through its collaboration with Vantan. Furthermore, by collaborating with educational institutions that nurture and support creators, we will work to create an environment where new brands can be born and grow through individuals and small teams.

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○ VANTAN http://www.vantan.jp/

Founded in 1965. With the vision of "Creating the school closest to society in the world," Vantan fosters immediately employable talent through "practical education" such as classes taught by currently active creator instructors, long-term paid internships, and collaborations with companies (Tokyo, Osaka, Nagoya, Fukuoka, Sapporo). It offers full-time professional schools, high school departments, university departments, and career colleges for working adults in fields such as fashion, hair makeup, beauty, graphic design, film and video, games, esports, anime, patisserie, culinary arts, programming, and entertainment. To date, it has produced over 210,000 graduates.

○ Online Store Creation Service "BASE" https://thebase.com "BASE" is a service that allows anyone to easily create an online store. It is used by 2.6 million shops, including individuals and corporations engaged in creative activities such as product planning, production, and manufacturing, as well as local governments supporting regional revitalization. "BASE" provides services optimized for all people to have their own brand and achieve "a free way of life that is true to oneself." It supports online store operations with a wide range of easy-to-use features, including a simple-to-implement payment function, design themes that can be set up with no-code, a transaction analysis tool, CRM functions, and the AI assistant "BASE AI Assistant" to reduce writing tasks. It enables more efficient and effective online store operations for individuals and small teams, creating "creative time" for shop owners to focus on value creation unique to them, such as manufacturing, and supporting sales growth. There are two pricing plans: the "Standard Plan," which has no fixed costs such as initial or monthly fees and only charges a commission when a product is sold, and the "Growth Plan," which requires a monthly fee but offers fees at the industry's lowest level, making it suitable for online stores of any size.

<Information Dissemination about "BASE"> Through its owned media "BASE U" and official social media, "BASE" disseminates know-how for maximizing the use of "BASE" for online store operations, including introductions to new features of the extension "BASE Apps," usage methods, and interview articles with online shops using "BASE". ・ Owned Media "BASE U": https://baseu.jp ・ "BASE" Official Instagram @BASEec: https://www.instagram.com/baseec ・ "BASE" Official X @BASEec: https://x.com/BASEec ・ "BASE Community" Official X @BASEecCommunity: https://x.com/BASEecCommunity

Through the provision of its services and activities with shop owners, the online store creation service "BASE" is working to promote and support the creator economy and achieve DE&I.

【Company Overview】 Company Name: BASE, Inc. (English Name: BASE, Inc.) Representative: Yuta Tsuruoka, Representative Director and CEO Location: Sumitomo Fudosan Roppongi Grand Tower 37F, 3-2-1 Roppongi, Minato-ku, Tokyo 106-6237 Establishment: December 11, 2012 Capital: 8,847,540,000 yen (as of the end of December 2025) URL: https://binc.jp Business Content: Planning, development, and operation of the online store creation service "BASE", the shopping service for purchasers "PAY ID", and the fundraising service "YELL BANK". Affiliated Companies: PAY Inc., want.jp Inc., E-Store Co., Ltd., Port Inc.

Under the corporate mission of "Payment to the People, Power to the People.", the BASE Group strives to build an environment where economic activities are actively conducted through its products, and as a partner that expands the possibilities of individuals and small teams, it supports your activities.