Because We Want You to Feed Your Beloved Cat with Peace of Mind. Salmon Flavor is Now Available for the Salt-Free, 100% Naturally Derived Additive-Free Puree "Nyatchi"

Biophilia Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Kota Iwahashi), which develops handmade food brands for dogs and cats, will release a new "Salmon flavor" for its "Meow Gourmet" brand's additive-free (*1) puree for cats, "Nyatchi".

Based on the concept of "matching the beloved cat's 'want to eat' with the owner's 'want to give'," the Nyatchi series is a domestically produced, additive-free snack that considers health and leaves no guilt even if given daily. Due to feedback such as "I am satisfied because it's additive-free so I can give it with peace of mind and see my cat's delicious-looking face," and favorable reviews from customers and retail stores, in addition to the existing chicken, tuna, and bonito flavors, a new salmon flavor containing fish-derived protein and omega-3 fatty acids like DHA/EPA is newly released. This new flavor will be sold in advance at stores and is also planned to be sold on our own e-commerce site and major EC malls.

*1 Does not use antioxidants, preservatives, color rendering agents, pH adjusters, colorings, flavorings, and seasonings.

Nyatchi Brand Site

Launch of New Flavor Due to Strong Sales Based on "Safety and Deliciousness" In recent years, as the consciousness of treating beloved dogs and cats as family members has risen, the strict standards for pet diets have also expanded. Not only for staple foods but also for snacks, an increasing number of owners emphasize that they can feed them with peace of mind, seeking "ingredient quality," "additive-free," and "domestic production."

Moreover, since cats are particularly cautious and picky about their meals, there are many worries such as "they only eat their favorites." Furthermore, for cats, which are originally said to be animals that do not drink much water, a "snack that allows them to hydrate while eating deliciously" is required. In the midst of the demand for both "reassuring quality" and "high palatability," our company has proceeded with product development that stays close to cats and their owners.

Such Meow Gourmet "Nyatchi" series, which insists on high quality and deliciousness, has been well received by owners and retail stores as a product that meets the needs of modern cat lovers. Since the sales volume and the number of stores handling the existing 3 types are growing steadily, we are releasing a new flavor this time.

"Nyatchi Salmon Flavor" was developed with a focus on ingredients, freshness, and manufacturing methods in response to the need for both peace of mind and deliciousness. It is a product that balances "deliciousness that makes them want to eat instinctively" and "can be given with peace of mind," enriching the daily communication time with your beloved cat.

Features of the Puree for Beloved Cats "Nyatchi" Salmon Flavor ### (1) 100% naturally derived, food-grade domestic puree using Hokkaido salmon It is a dish that luxuriously uses Hokkaido salmon. With the desire for you to give it to your cat with peace of mind, it uses only 100% naturally derived ingredients of the same food quality as for humans. Furthermore, it also uses chicken from Southern Kyushu cooked within 3 days from a fresh state and is carefully manufactured in a domestic factory.

### (2) Designed without extra things: additive-free (*1) and salt-free Does not use antioxidants, preservatives, flavorings, seasonings, colorings, pH adjusters, and color rendering agents.