BIRKENSTOCK Pop-up Store Opens for Four Months Only at Tokyo Solamachi

BIRKENSTOCK will open a limited-time pop-up store at Tokyo Solamachi. This will be the first directly managed limited-time store in the East Tokyo area, creating a new base where people in areas with limited opportunities to experience the brand can immerse themselves in its world.

This pop-up will feature a wide range of products, from classic models to the latest collections, focusing on sandals, clogs, and shoes essential for the spring/summer season. It proposes footwear that combines comfort and design, while being suitable for everyday life.

Visitors can experience the unique comfort of BIRKENSTOCK's footbed and learn about the functional beauty and craftsmanship embedded in each model.

BIRKENSTOCK, with a shoemaking tradition dating back to 1774, is known as the inventor of the footbed. The footbed, which remains the core of its products, is still 100% produced in Germany, and through carefully selected European materials and uncompromising craftsmanship, it continues to support people's natural walking.

BIRKENSTOCK, with its timeless design, reliable quality, and continuous innovation, is loved across generations and regions. It resonates with Tokyo Solamachi, which retains a strong sense of tradition and emotion while being full of new Tokyo charm. Please visit the limited-time store to see the many footwear items that embody the brand's appeal.

To commemorate the opening of each pop-up store, customers who purchase 22,000 yen (tax included) or more will receive a tote bag featuring the BOSTON, celebrating its 50th anniversary this year, or the LONDON, celebrating its 40th anniversary. The number of tote bags is limited and will be given on a first-come, first-served basis.

BIRKENSTOCK Solamachi Pop-up Store Period: April 1 to August 2, 2026 Location: Tokyo Skytree Town, East Yard 2F, 11th Street Special Venue, 1-1-2 Oshiage, Sumida-ku, Tokyo 131-0045 Business hours: 10:00-21:00

Customer Inquiries: BIRKENSTOCK Japan Customer Service Tel: 0476-50-2626 www.birkenstock.com/jp