Biyo Kikaku Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Norimitsu Fujioka) is pleased to announce the launch of a new plan for its influencer matching service, 'Vimmy,' which allows for the mass employment of nano and micro-influencers to generate large volumes of short-form video UGC.

[Actual Vimmy home screen]

Under this plan, by executing short-form video posts from multiple influencers in a campaign format, it is possible to acquire video views at a low cost of less than 1 yen per view.

Furthermore, regarding the concern often raised by companies about 'declining video quality due to mass employment,' we ensure consistent quality in UGC posts by providing pre-designed guidelines and structural proposals.

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### ■ Background | The 'Rising Costs' of Influencer Marketing In recent years, the popularity of short-form videos on platforms like TikTok and Instagram Reels has led to a rapid increase in demand for marketing strategies utilizing influencers.

However, companies are increasingly facing challenges such as:

* Soaring casting costs for popular influencers * Increased man-hours for operation and progress management * Lack of transparency in results

In particular, influencers with large follower counts can cost anywhere from several hundred thousand to several million yen per post, leading many companies to feel that the return on investment is insufficient.

Against this backdrop, marketing methods utilizing nano and micro-influencers have been gaining attention in recent years.

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### ■ What is Vimmy? Vimmy is an influencer matching service that can generate large volumes of short-form video UGC (User Generated Content).

Companies recruit creators through a campaign format, and by having multiple users post videos simultaneously, they can generate a large amount of short-form video content in a short period.

Additionally, Vimmy supports the production of videos that are likely to gain views by designing video structures (from hooks to conclusions) based on past data.

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### ■ Features of the New Plan

[Comparison between standard influencer strategies and mass-employment strategies]

### ① Mass employment of nano and micro-influencers By focusing on nano and micro-influencers with 1,000 to 10,000 followers, we generate a large volume of authentic review videos that feel less like advertisements.

Through real perspectives, strategic structure, and a thorough checking system, we realize high-quality UGC generation that enhances brand value with zero confirmation man-hours required from the client.

[Comparison with other services (Internal research)]

### ② Achieving a cost of less than 1 yen per view By having multiple creators post videos simultaneously, we achieve video view acquisition at a low cost of less than 1 yen per view.

It is possible to reduce advertising costs by approximately 70%.

Compared to conventional influencer strategies, this can be utilized as a highly cost-effective marketing measure.

[User page for selecting structural proposals]

### ③ Structural proposals designed by professional marketers Vimmy designs multiple video structure patterns from hook to conclusion. The combinations exceed 1,000 variations.

Rather than relying on templates or AI, professional marketers design the optimal structure according to the product and objectives.

④ Campaign design that guarantees posting quality

[Campaign participation instruction manual that users can actually view]

Vimmy employs a system where users cannot participate without reading the campaign explanation materials.

[Image]

By sharing examples of desirable videos and prohibited filming methods in advance through video and text, we ensure UGC posts that maintain a certain level of quality.

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### ■ Future Outlook Moving forward, Vimmy will continue to support the efficiency of corporate SNS marketing and influencer marketing through the generation of short-form video UGC.

We also plan further functional expansions as a service that solves the challenges of 'cost,' 'operational burden,' and 'visualization of results' inherent in influencer strategies.

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### ■ Service Overview Service Name: Vimmy Launch Date: September 26, 2025 Service Website: https://vimmy.jp/

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### ■ Company Overview Company Name: Biyo Kikaku Co., Ltd. Address: 2F REXIED Ichigaya Sanaicho, 29-3 Ichigaya Sanaicho, Shinjuku-ku, Tokyo Representative: Norimitsu Fujioka

Website: Biyo Kikaku HP

Biyo Kikaku Business Description: Advertising and promotional business utilizing Instagram and other SNS Advertising agency business Casting and management business for influencers, etc. Nail salon business Media operation business

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