UGC Generation Service 'Vimmy' Surpasses 2.5 Million in Total Possible SNS Reach

Vimmy, a UGC generation service operated by Biyo Kikaku Co., Ltd. (Headquarters: 2nd Floor, REXIED Ichigaya-Sanaicho, 29-3 Ichigaya-Sanaicho, Shinjuku-ku, Tokyo), is pleased to announce that its total possible SNS reach through registered creators has surpassed 2.5 million.

In recent years, as the short-form video market on platforms like TikTok and Instagram Reels expands, attention has focused on natural, authentic口コミ (word-of-mouth) posts that do not feel like traditional advertisements. Currently, Vimmy provides SNS marketing support primarily in the beauty sector, utilizing nano-influencers and UGC creators.

What is Vimmy? Vimmy is a UGC generation service for businesses. It provides comprehensive support, from selecting users and creating concepts to reviewing videos, managing posts, and submitting post-campaign reports. The service generates natural short videos from the perspective of general users, primarily for TikTok and Instagram Reels, to help companies expand brand awareness and build purchasing funnels. Furthermore, it supports multiple short video and SNS platforms, including YouTube Shorts and Lemon8. Currently, the service has approximately 600 registered creators and a total possible SNS reach of 2.5 million, primarily supporting the beauty sector.

Why is UGC gaining attention now? Recently, the volume of ad content on SNS has increased, making 'ad-like' posts harder to watch. Conversely, real word-of-mouth posts from general users are more likely to foster empathy and trust, and are said to influence purchasing behavior. The demand for UGC short videos is growing, especially due to the expansion of the short video market on TikTok and Instagram.

Challenges in UGC Campaigns In UGC campaigns, businesses often engage 'nano-influencers'—creators who are close to general users with followers ranging from 1,000 to 20,000. Compared to micro- or mega-influencers accustomed to posting, the quality of videos can vary. Many companies feel anxious about video quality and brand image when considering UGC campaigns. At Vimmy, a three-person team checks every video and requests modifications when necessary. By having humans check nuances of expression and brand image compatibility that are difficult for AI alone to judge, Vimmy offers a system that allows companies to introduce UGC campaigns with peace of mind.

Future Outlook Currently, Vimmy supports UGC campaigns focused on beauty and femcare. However, the company plans to expand into broader genres such as food, travel, and lifestyle. Furthermore, Vimmy aims to expand its total SNS reach by increasing the number of registered creators, providing SNS marketing support to more companies. In addition, by strengthening analysis functions and reporting systems, Vimmy will continue to provide more effective UGC strategies tailored to each company's products and services.