B2B Marketing Strategy Design Workshop ~The Orchestration 2026 Offline Event

Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yohei Hanatani; hereinafter "Bizibl"), which provides the webinar marketing tool "Bizibl," will hold an offline event titled "B2B Marketing Strategy Design Workshop ~The Orchestration 2026 Offline Event" on Tuesday, May 26, 2026.

Background of the Event

This event aims to allow participants to actually experience the concept of "connecting the dots marketing" presented at "The Orchestration 2026" conference and apply it to their own company's strategy.

In B2B marketing, while many companies are working on optimizing individual measures such as advertising operations, webinars, exhibitions, and inside sales, it is not uncommon for them to fail to connect these measures and design them as a single strategy.

Increasing the number of measures itself becomes the goal, and a reproducible operational structure is not built, leading to reliance on individual judgment. To address such issues, this event focuses not on "which measures to implement," but on the design philosophy of "how to assemble them."

Event Features

On the day of the event, a workshop will be held utilizing original "Marketing Channel Cards" and the "Bullseye Framework" advocated in the book "Traction: How Startups Achieve Explosive Customer Growth."

Participants will design the optimal combination of measures (=deck) for their own company and work on building a comprehensive marketing strategy.

In addition, Mr. Shori Tanaka, Managing Director and CMO of Frontier Inc., who was responsible for explaining the Bullseye Framework in the keynote speech at "The Orchestration 2026," will be invited to share practical case studies.

Furthermore, a group session will be held where participants bring their own strategic decks and provide feedback to each other, offering a venue not just for information gathering, but for concretizing "how to incorporate it into one's own company."

Value Provided

Networking opportunities will be provided to discover co-hosts and create connections with practitioners and solutions tailored to challenges, ensuring that learning does not end there but leads to the next action.

The content is aimed at those who want to redesign marketing as a strategy, not just individual measures, and those who want to build a reproducible B2B marketing system.

In addition, a lottery will be held among participants to present copies of the book "Traction: How Startups Achieve Explosive Customer Growth."

What you can gain from this event

Perspective on designing the optimal combination of marketing measures for your company

Approach to strategic planning utilizing the Bullseye Framework

Hints for practical strategy building based on case studies from other companies

Creation of contact points with co-hosts and new solutions

You can take home concrete design methods that can be utilized on-site starting tomorrow, not just theoretical discussions.

Event Overview

Event Name: B2B Marketing Strategy Design Workshop ~The Orchestration 2026

Date and Time: Tuesday, May 26, 2026, 19:00-21:00

Format: Offline event

Venue: 17th floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo

Capacity: 50 people (first-come, first-served)

Participation Fee: Free *Includes drinks, light meals, and networking session

Organizer: Bizibl Technologies Inc.

◼︎ How to Apply

Those who wish to participate in this event, please apply in advance from the following page.

Apply here