Flying Tiger Copenhagen (operated by Zebra Japan Co., Ltd. / Headquarters: Jingumae, Shibuya-ku, Tokyo / Representative Director: Kyoko Matsuyama) (hereinafter "Flying Tiger") is a design merchandise store from Denmark, Northern Europe, that provides inspiration for enjoying the season. This time, we will introduce the "Pride Series" (38 types) with vivid rainbow designs, selected from a total of 558 new products that will be sold in all stores starting April 17, 2026 (Fri) (*1). Towards June (Pride Month), when awareness events to promote understanding of LGBTQ+ are held in various places and interest in diversity is particularly high, we will strengthen the development of this "Pride Series". Flying Tiger, as a brand that promises a Richer Life (*2), will create an "opportunity" to understand sexual diversity and the LGBTQ+ community through these products.
*1 Scheduled to be pre-released from April 10, 2026 (Fri) at Omotesando Store, Kichijoji Store, and online store (Rakuten Ichiba Store) *2 Flying Tiger's brand promise is "A richer life doesn't cost a fortune."
Our Thoughts The "Pride Series" not only has a beautiful and cute design but also has the important meaning of "recognizing sexual diversity." As a brand that provides "opportunities," we want to provide everyone with an "opportunity" to imagine the many people who feel difficulty living.
Picked-up Products (Partial Products) From all 38 products of the "Pride Series," we will introduce some products, mainly dress-up items and accessories that are active in parades and related events.
FACT BOX
- Source: PR TIMES
- Category: New Product