Blue Farm Launches 'CHAGUSABA' Bottled Tea Using 'Fukashi Kikugawa Tea' Grown with Shizuoka's Chagusaba Farming Method

Blue Farm Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; President: Daisuke Aoki; hereinafter referred to as "the Company"), which creates new connections between society and tea, will begin shipping the bottled tea beverage "CHAGUSABA" as a collaborative product with Kikugawa City starting July 9, 2026.

This product uses only the first flush tea leaves of "Fukashi Kikugawa Tea" (Producer: "Iwazawaen" in Kurasawa, Kikugawa City), which were grown using the "Shizuoka's Chagusaba Farming Method," a World Agricultural Heritage site, and are registered under the country's Geographical Indication (GI) protection system.

"CHAGUSABA" is a product that delivers the environmental value originating from tea fields, such as greenhouse gas reduction/absorption, biodiversity conservation, elimination of PET bottles, and the inheritance of Shizuoka's Chagusaba Farming Method, in an easily consumable beverage format.

For information on introducing this to corporate activities or purchasing it individually, please visit the CHAGUSABA service site.

https://blue-farm.co.jp/lp_kikugawa/

Future Tea Cultivation, Connecting Tea Fields to the Future and Growing with the Region

"CHAGUSABA" is a collaborative product that aims to achieve the following, driven by the excellence award received at the "Kikugawa Challenge Business Contest" held by Kikugawa City in fiscal year 2024, towards achieving carbon neutrality by 2050:

Creation of new industries utilizing regional resources

Improvement of the sustainability of the tea industry

Regional revitalization through collaboration with young entrepreneurs

The Blessings of Chagusaba and Fukashi Kikugawa Tea

The raw tea leaves used in "CHAGUSABA" are "Fukashi Kikugawa Tea," registered under the Geographical Indication (GI) protection system and produced by Iwazawaen, a producer in Kikugawa City, using the "Shizuoka's Chagusaba Farming Method," a World Agricultural Heritage site.

World Agricultural Heritage Site "Shizuoka's Chagusaba Farming Method"

"Shizuoka's Chagusaba Farming Method" was certified as a World Agricultural Heritage site in 2013 as a characteristic farming method in Shizuoka Prefecture that balances high-quality tea production with biodiversity conservation.

By cutting grass from the grasslands around the tea gardens (chagusaba) and spreading it in the fields, it fosters high-quality tea while contributing to improved soil water retention, weed suppression, reduction of pests and diseases, and maintenance of biodiversity. https://www.chagusaba.jp/

Geographical Indication (GI) Registered "Fukashi Kikugawa Tea"

Kikugawa City is the "birthplace of Fukashi tea."

Kikugawa tea leaves have thick flesh and are steamed for 2 to 3 times longer than regular sencha, creating a smoother taste. Its rich yellow-green color, abundant aroma, umami, and body, along with its regional characteristics, have led to its registration under the Geographical Indication (GI) protection system.

Producer "Iwazawaen" (Kurasawa, Kikugawa City, Shizuoka Prefecture)

They continue to challenge themselves in tea production, aiming for a circular economy that does not burden the natural environment.

They participate in this project with the shared goal of protecting and nurturing sustainable tea gardens for the next 100 to 200 years, aligning with Blue Farm Co., Ltd.'s vision.

Environmental Value Realized by CHAGUSABA

"CHAGUSABA" uses tea leaves grown with the "Shizuoka's Chagusaba Farming Method," a World Agricultural Heritage site, and connects the environmental value of tea fields to the future through its products.

By maintaining tea gardens and chagusaba, and continuously utilizing locally produced tea, it contributes to greenhouse gas reduction/absorption, biodiversity conservation, reduction of plastic usage, and the inheritance of Shizuoka's Chagusaba Farming Method.

Greenhouse Gas Reduction/Absorption Contribution to Biodiversity Plastic-Free Inheritance of Shizuoka's Chagusaba Farming Method

For more details on CHAGUSABA's environmental value, please visit the service site.

https://blue-farm.co.jp/lp_kikugawa/

Product Overview

Product Name

CHAGUSABA

Name

Green Tea (Non-alcoholic Beverage)

Contents

290mL

Container

Aluminum bottle

Ingredients

Green Tea (Kikugawa City, Shizuoka Prefecture) / Vitamin C

Best Before

18 months from date of manufacture

Sales Unit

48 bottles (2 cases of 24 bottles each)

Shipping Start Date

July 9, 2026

Service Site

https://blue-farm.co.jp/lp_kikugawa

Future Development

Blue Farm Co., Ltd. will continue to develop products in collaboration with local communities, focusing on the regeneration of tea fields in mountainous areas, biodiversity conservation, and sustainable agriculture.

About Blue Farm Co., Ltd.

Founded in Shizuoka Prefecture in 2021 with the vision of "a company that makes society healthy." By connecting tea fields in mountainous areas with companies, we are working to support the establishment of a sustainable tea industry and companies' ESG initiatives.

By making visible the environmental benefits of tea fields, valued at approximately 90 billion yen across Japan, we will address the issue of declining tea fields and support sustainable agriculture.

For more information on Blue Farm's challenge to "change the future through tea," please visit our official website (https://blue-farm.co.jp/).