Bluesky Holds Logo Art Contest for Japanese Creators Featuring Soccer

Bluesky Social, PBC, which operates the decentralized social media platform Bluesky, today announced the "Bluesky × Soccer Logo Art Contest" aimed at creators in Japan. The contest calls for submissions that reinterpret Bluesky's butterfly logo with a soccer theme. The winning artwork will be displayed as the top logo on the Bluesky timeline for users in the Japan region for two days, from July 18 to July 19, 2026.

Contest Overview

Bluesky is widely popular among creators in Japan who enjoy illustration. This contest is the world's first logo art contest, an initiative to connect more deeply with that community.

Bluesky has previously incorporated logos created by artists from the Japanese community into its app (e.g., "Kawaii Logo"). This time, participants can join by creating original illustrations that incorporate soccer elements into Bluesky's butterfly logo and posting them on Bluesky.

The butterfly logo at the top of the Bluesky screen will be temporarily replaced by the winner's original art.

Eligibility

Residents of Japan

18 years of age or older

Must have a Bluesky account

How to Apply

Create an original illustration of the Bluesky butterfly with a soccer theme.

Create a post on Bluesky (bsky.app) and attach the image.

Publish with the hashtag #BlueskyLogoContest.

Multiple submissions are welcome, but please submit one artwork per post.

Design Guidelines

Elements to include:

Include the Bluesky butterfly (arrangement and remixing allowed). Maintain the butterfly's shape prominently.

Incorporate soccer elements (e.g., ball, pitch, cleats, goal, uniform).

Must be an original work (style is not specified: illustration, pixel art, watercolor, vector, etc.).

Logo color can be other than blue.

Design must function in both light mode (white background) and dark mode (background color #151D28).

Elements to avoid:

Names, logos, slogans, mascots, emblems, trophies, host city branding, official typography, or visual elements of FIFA, the World Cup, or other soccer tournaments.

Names, logos, uniforms, likenesses, or identifiable brand elements of clubs, leagues, national teams, sponsors, or players.

Unauthorized use of copyrighted characters, photos, illustrations, stock materials, fonts, textures, templates, etc.

Use of national flags, state symbols, or national team-related elements that suggest official sponsorship, endorsement, or affiliation.

Content that violates Bluesky Community Guidelines.

Official Asset Download

Official image files of the Bluesky butterfly can be downloaded from https://bsky.social/about/support/icons. Feel free to arrange them with your own ideas, but designs that are recognizable as the Bluesky logo are recommended.

Submission Format

During application: Attach as a high-quality image in a Bluesky post. Resolution and image format are not specified.

After winning: You will be asked to submit final data in a square, transparent background format. Vector formats (AI, EPS, SVG) are preferred, but if unavailable, please submit a square image of 200px or more in PNG format.

Judging and Schedule

Schedule

Content

June 11 (Wednesday)

Application acceptance begins

June 30 (Monday)

Application deadline

July 1-10

Judging period

Around July 14

Winner announcement

July 18-19

Winning artwork displayed as app logo

The initial screening will be handled by the Bluesky team, and professional illustrators are expected to assist with the final judging. Evaluation will be comprehensive, considering originality, completeness, respect for soccer, compatibility with the Bluesky brand, suitability for app display, community reaction to the post, and compliance with contest rules.

Community engagement is one factor among others and not the sole criterion. Engagement deemed spam or fraudulent will not be considered in the judging.

Winner Benefits and Prizes

The winning artwork will be displayed as the main top logo on the Bluesky screen for the Japan region between July 18-19, 2026.

Additionally, winners will receive official Bluesky merchandise (hats, T-shirts).

Copyright and License

Copyright of submitted works belongs to the artist. By applying (posting on Bluesky), you agree to the contest rules.

Applicants guarantee that their work is original and does not infringe on the rights of any third party. Submissions including protected IP such as FIFA will be disqualified.

Winning work: It will be deemed that a non-exclusive, perpetual, royalty-free license has been granted to Bluesky for in-app logo display, social media, and promotional materials. Bluesky will credit the artist and may make technical adjustments for implementation (resizing, rounding corners, etc.).

Non-winning works: Bluesky may display, quote, or share them for contest operation, judging, and announcement purposes only.

This contest is organized by Bluesky Social, PBC. It is not affiliated with, partnered with, or sponsored by FIFA, any football governing body, tournament organizer, league, club, team, player, sponsor, or sports organization.

For the latest information, please check the Bluesky Japan account @jp.bsky.app.