Raffine Ranks #1 in 2026 Oricon Customer Satisfaction Survey: A Top Therapist's Perspective

Raffine Ranks #1 in 2026 Oricon Customer Satisfaction Survey

Raffine, a relaxation salon brand operated by Bodywork Holdings Co., Ltd. (HQ: Nakano-ku, Tokyo; Representative: Hidefumi Shimizu), has been ranked #1 overall in the relaxation salon category of the 2026 Oricon Customer Satisfaction® Survey.

This achievement reflects the dedicated commitment of therapists who engage closely with customers. To understand the essence of this service, we interviewed Akiko Sano, a four-time 'Super Grand Master Therapist'—the highest rank among the group's approximately 4,000 professionals.

### A Job That Constantly Questions What It Means to “Heal”

Relaxation is about more than just alleviating physical fatigue. Sano emphasizes that customers often seek emotional changes alongside physical relief. Therapists must understand each customer’s background—be it work, family, or personal relationships—and customize treatments to their daily condition.

### Insight Through Communication

Communication during treatment is critical. Sano notes, "It is important to sense a customer's condition not just through words, but through their expressions, breathing, and physical reactions." Reflecting these insights into the treatment approach leads to higher customer satisfaction.

### Deepening Value Through Continuity

The value a therapist provides evolves with experience. Sano notes that as the relationship with a customer deepens, she is better able to address their core needs.

### Caring for People: The Starting Point

For aspiring therapists, Sano emphasizes that having a genuine interest in people is more important than any specific technique. This attitude of striving to understand others is the foundation of Raffine Group's "Heartful Relaxation."

### Conclusion: The Value of the Therapist's Work

The customer's smiles and comments like, "I feel better" or "I want to come back," are tangible outcomes. Sano finds her reward in witnessing these positive changes, finding deep meaning in engaging with the emotional lives of others and delivering the warmth of human touch.

Raffine Group remains committed to leveraging on-site expertise to build environments where therapists can fully utilize their sensitivity, aiming to continuously improve service quality.