We are pleased to announce that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', a company specializing in planning and emo-marketing® for Gen Z, will serve as a judge for the 'GOOD WEDDING AWARD 2026', a planning contest for wedding planners hosted by Recruit's Bridal Research Institute.

About 'GOOD WEDDING AWARD 2026'

The 'GOOD WEDDING AWARD' is a planning contest for wedding planners, hosted by Recruit's Bridal Research Institute, focused on 'good weddings'.

Its objective is to share planning that creates weddings where the bride and groom, as well as the attendees, can sincerely feel 'I'm glad we did this' or 'I'm glad I attended', regardless of scale or budget. Through the ingenuity and knowledge of wedding planners, it aims to contribute to the overall development of the industry and the creation of better weddings.

This contest evaluates not only specific ideas and planning skills but also the understanding of the bride and groom, how various hurdles were overcome, and the underlying sentiments.

It has been decided that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', will serve as a judge for the 'GOOD WEDDING AWARD 2026'.

Imotaki will approach the judging by sincerely acknowledging the planners' intentions and creativity through the finalists' presentations, utilizing his perspective gained from planning and marketing for Gen Z and his focus on creating emotionally moving experiences.

Official Website for 'GOOD WEDDING AWARD 2026': https://souken.zexy.net/wedding/gwa/2026/

Speaker Profile

Kento Imotaki

CEO, Boku to Watashi to Co., Ltd.

A planner born in the Gen Z era, specializing in planning and marketing for this demographic. He handles planning and marketing based on 'emo-marketing®', which connects with purchasing behavior by leveraging happy empathy. He is also involved in various brand businesses, including physical stores and board games. His books include 'Emo Consumption' and 'Gen Z Marketing Just Look Notebook'. (X: @k_hanarida)

About Boku to Watashi to Co., Ltd.

Boku to Watashi to Co., Ltd. is a leading planning and emo-marketing company representing Gen Z. They are also practicing new work styles, incorporating remote systems, sauna recruitment, and workations in regional areas. Aiming for 'every member to be a genius', many companies are born from within the organization.

(1) Planning & Emo-Marketing®

Specializing in planning and marketing that moves hearts, specifically for Gen Z. Based on 'emo-marketing®', which uses happy empathy as a hook to drive purchasing behavior, they consistently handle planning, creative production, and communication, incorporating the real perspectives of Gen Z living today.

(2) Gen Z Research & Brainstorming Service 'Zview lab.®'

Under the concept 'Leave mochi to the mochi maker, and Gen Z to Gen Z', this business investigates the true feelings and insights of Gen Z. They conduct quantitative research by acquiring and analyzing data from web surveys, etc., and qualitative research through interviews and workshops with key opinion leaders, including influencers.

(3) Brand Business

They develop various original brands, such as '8jikai', a hidden bar for adults in Shinsen; 'Tenten Maratan', a Japanese-style spicy noodle soup based on Japanese dashi in Daikanyama; and the Reiwa era board game brand 'Taipa Shijo Shugi®︎'.

Company Overview

Representative Director: Kento Imotaki

Location: Navi Shibuya V 3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo

Business Activities: Planning and marketing business related to Gen Z, brand business

HP: https://boku-to-watashi-and.com

FACT BOX

  • Source: PR TIMES
  • Category: 人事
  • Products / services: GOOD WEDDING AWARD 2026 / Zview lab.®