Booost Delivers Keynote and Panel Discussion on 'Leadership of the CFO Line' at Japan CFO Association Seminar

Booost Co., Ltd. (Shinagawa-ku, Tokyo; CEO: Hiroaki Aoi; hereinafter 'the Company'), a sustainability × AI company providing the 'Sustainability ERP'—ranked No.1 for two consecutive years among large enterprises—that visualizes non-financial information as financial impact to support value-based management and capital market engagement, participated in the 383rd CFO Seminar (Special Edition) hosted by the Japan CFO Association on Thursday, July 2, 2026. The seminar was titled 'The Leadership of the CFO Line Ahead of SSBJ Standard Mandates: Explaining the Results of a Survey on Awareness and Current Status Among 110 CFOs and Practitioners from SSBJ-Applicable Companies.'

Additionally, based on the discussions from the seminar, the Company will host an online seminar on Thursday, July 30, 2026, to explain practical approaches for responding to the SSBJ standards and enhancing corporate value through sustainability disclosure and assurance.

About the Japan CFO Association Seminar

The seminar held on July 2, 2026, presented findings from Booost's 'Survey on Awareness and Current Status of SSBJ Standard Disclosure Preparedness' and addressed the challenges companies face ahead of the mandatory sustainability reporting starting in FY2027. It emphasized the necessity for the CFO line to take a leading role in sustainability initiatives.

On the day, a cross-talk session was conducted between Masahiko Inoue, Senior Fellow at the Japan Foundation for Accounting Education and Research, who previously served as Head of Non-Financial Sustainability Assurance at Deloitte Tohmatsu Limited, and Hiroaki Aoi, CEO and Representative Director of Booost. They discussed practical approaches to enhancing corporate value through sustainability, going beyond mere regulatory compliance.

＜Background＞

The SSBJ standards were published in March 2025, marking the beginning of formal preparations for mandatory sustainability disclosures in Japan. Starting in FY2027, phased mandates will apply to Prime-listed companies with a market capitalization exceeding JPY 3 trillion, with the scope expected to expand gradually. Under the SSBJ standards, companies must disclose not only the nature of sustainability-related risks and opportunities but also their financial impacts, increasing the importance of finance departments and CFOs.

However, Booost's survey revealed that only 10.6% of CFOs believe they fully understand the SSBJ standards, and only 16% of companies have reached board-level consensus on their approach. Additionally, about half of the companies have not yet determined their disclosure start dates, highlighting delays in preparedness.

In response to these findings, the seminar explained how companies should approach SSBJ compliance not only as a regulatory requirement but also as a driver of corporate value enhancement.

＜Event Overview＞

Name: 383rd CFO Seminar (Special Edition)

'The Leadership of the CFO Line Ahead of SSBJ Standard Mandates'

～Explaining the Results of a Survey on Awareness and Current Status Among 110 CFOs and Practitioners from SSBJ-Applicable Companies～

Date and Time: July 2, 2026 (Thu) 18:30–19:45

Format: Online (Zoom)

Host: Japan CFO Association

＜Speakers＞

Hiroaki Aoi, Representative Director, Booost Co., Ltd.

Since 2010, Aoi has led smart energy business consulting at consulting firms, accumulating extensive expertise in smart energy, including renewable energy, energy efficiency, and energy management. In April 2015, he founded Booost Co., Ltd., launching the Sustainability ERP. He has driven adoption across more than 92 countries, approximately 6,500 companies, and over 197,000 sites (as of December 2025), primarily among enterprise-listed companies with market capitalization exceeding JPY 500 billion. He possesses deep expertise in sustainability-related financial disclosures and serves as a committee member of the Green×Digital Consortium.

Masahiko Inoue, Senior Fellow, Japan Foundation for Accounting Education and Research

Former partner at Deloitte Tohmatsu Limited and representative member of ChuoAoyama Accounting Corporation, Inoue has served as audit engagement partner and advisory lead for major corporations. He held leadership roles including Audit Development Director, Executive Officer for External Affairs and New Business Development, Senior Executive Officer, and Head of Non-Financial Sustainability Assurance. He currently serves as Senior Fellow at the Japan Foundation for Accounting Education and Research.

Booost-Hosted Seminar on July 30

Booost will host an online seminar on Thursday, July 30, 2026, to explain the survey results presented at the Japan CFO Association seminar and practical approaches for disclosure and assurance that contribute to corporate value enhancement, in anticipation of the SSBJ-based mandatory sustainability reporting starting in FY2027.

The seminar will feature Masahiko Inoue as a guest speaker. Together with Booost's CEO Hiroaki Aoi, they will discuss the roles expected of CFOs and finance departments, the establishment of internal controls and data governance for third-party assurance, and practical strategies for linking sustainability information to corporate value enhancement.

Building on the key theme of 'CFO Line Leadership' from the Japan CFO Association seminar, the session will provide detailed insights from both practical and assurance perspectives on how to leverage sustainability information for strategic management and value creation, beyond mere compliance.

＜Event Overview＞

Date and Time: July 30, 2026 (Thu) 16:00–17:00

Format: Online Seminar (Zoom)

※ Registration Deadline: July 29 (Wed) 18:00

Participant Benefit [Limited to 10 Companies] Additionally, the first 10 participating companies will receive a free 'Company-Specific Benchmark Report,' which analyzes public data to compare their performance with competitors and outlines their current standing and priority actions.

Registration

'Japan as a Sustainability Pioneer' Project: Addressing the 'Sustainability 2026 Challenge'

Many companies are currently facing the 'Sustainability 2026 Challenge'—a situation where delayed action and lack of urgency regarding mandatory sustainability-related financial disclosures could lead to declining corporate value. To overcome this challenge and enhance Japan's global presence through corporate SX advancement and value creation, the Company launched the 'Japan as a Sustainability Pioneer' project in November 2024.

The project runs parallel initiatives targeting both on-site practitioners and executives. 'Japan as a Sustainability Pioneer' Project Website (Companies Invited to Join)

About Booost Co., Ltd.

＜Company Overview＞ Company Name: Booost Co., Ltd.

Headquarters: 10F, Shin-Ōsaki Kyōgyō Building, 1-6-4 Ōsaki, Shinagawa-ku, Tokyo

Founded: April 15, 2015

Representative: CEO Hiroaki Aoi

Capital: JPY 2.5 billion (including capital surplus) as of March 2026

Business: Development and operation of 'booost Sustainability'