DeNA's Young Employees Improve Career Confidence and Engagement Scores via AI Coaching Service 'BOOST'

Boost Health reported that its 'BOOST' program, which combines AI-driven self-reflection and professional coaching based on Cognitive Behavioral Therapy, significantly enhanced employee engagement and career autonomy at DeNA. Over a three-month period, participating junior employees showed career clarity improvements 2-3 times higher than the control group. Furthermore, while the control group's engagement declined, the BOOST participants saw a positive increase. The program also boosted stress coping skills by 14%, achieving a 100% satisfaction rate and a 100% desire for continued use among participants.