From 'Comparing Premiums' to 'Conversations on Coverage': Insurance Agency Safety Fully Adopts boshu assist

Safety Co., Ltd., led by President Taku Nishikata, has announced the full-scale adoption of 'boshu assist,' an AI-assisted service for insurance agencies provided by boshu, Inc. This initiative, driven by the amendments to the Insurance Business Act effective June 1, 2026, aims to move beyond basic compliance and establish a reproducible mechanism for providing appropriate renewal services tailored to individual customer needs.

Safety is an independent multi-carrier insurance agency dedicated to 'insurance for protecting what is precious.' The company has consistently placed quality at the core of its operations, evidenced by external audits by Japan Sorin, ISO 9001 certification, and adherence to the Financial Services Agency’s principles for customer-oriented operations.

Under the upcoming law amendments, comparative recommendation rules will be revised, restricting the so-called 'Type H' approach where agencies limit products based on their own criteria. While uniform handling for all contracts is operationally difficult, Safety believes that reviewing coverage and premiums at renewal is a service value that should be actively provided.

Safety President Taku Nishikata stated, 'We view the insurance agency business like Japanese manufacturing. Knowledge and education are our raw materials, and business process design and systems are our machinery. Our goal is to create a state where consistent, high-quality service is reproduced, regardless of who handles the interaction.'