2026: The Recruitment Market Faces a Critical Turning Point — Limits of New Acquisition and the Value of Existing Assets

Brain Lab, Inc., provider of the recruitment management system 'CAREER PLUS,' in collaboration with Kairos Marketing Inc., developer of the MA tool 'Kairos3,' will host a free webinar for recruitment agency executives and business managers on Thursday, June 4, 2026, at 12:00 PM JST.

### Background: Surpassing the 'Break-even Point' of Acquisition Costs In 2026, the Cost Per Acquisition (CPA) for new job seekers continues to rise due to the shrinking labor population. Meanwhile, many companies have thousands or even tens of thousands of 'past registrants' lying dormant in their internal databases. High-performing companies today are using Marketing Automation (MA) to efficiently reactivate these existing assets, building a 'second revenue pillar' independent of advertising spend.

### Seminar Highlights - **Turning Dormant Leads into a Gold Mine**: Reveal methods to dramatically increase response rates by designing context-aware approaches based on the job seeker's psychological state. - **Visualization of Behavioral Logs**: Analyze email opens and job view logs to notify consultants in real-time when a candidate's interest peaks. Propose systems to automate prioritization. - **Winning Nurturing Strategies**: Move beyond simply blasting job postings. Learn tips for building touchpoints through market trends and career expertise so candidates choose your agency first when they decide to move.

### Event Overview - **Title**: Increase Placements with Zero Ad Spend! ROI Maximization Strategies to Unearth Hidden Assets in Recruitment - **Schedule**: - June 4, 2026 (Thu) 12:00–13:00 - June 10, 2026 (Wed) 12:00–13:00 (Archive) - June 11, 2026 (Thu) 16:00–17:00 (Archive) - **Format**: Online (Zoom) - **Fee**: Free - **Registration**: [https://pages.matchingood.co.jp/260604.html](https://pages.matchingood.co.jp/260604.html)

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: CAREER PLUS / Kairos3