Brandazine Launches CRM for Nomination-Type Creator Marketing

INEDIT Corp. has introduced a new CRM feature for its fashion platform "brandazine" to optimize brand-creator matching. Previously, the platform allowed creators to freely use registered brand products to produce content. However, brands increasingly wanted to build long-term relationships with creators matching their worldview and to create content more strategically. The update enables brands to directly recruit and select preferred creators as "Partner Curators" and manage them as "My Curators." This shift allows for consistent content design aligned with brand strategy, moving beyond mere product exposure. Features include recruiting partner curators, managing my curators, visibility on the app's home screen "Rental" tab, and a filter function in the "Brand" tab. This helps brands overcome challenges like ad-hoc creator selection and difficulty in building long-term relationships, supporting sustainable content marketing.