Brand Cloud Co., Ltd. (hereinafter 'Brand Cloud') announces that professional gamer Tachikawa, with whom it has a sponsorship agreement, will participate in 'BAM 16: Battle Arena Melbourne 16', a major international fighting game tournament, to be held in Melbourne, Australia from Friday, July 10 to Sunday, July 12, 2026.

Tachikawa Aims for Global Supremacy at BAM 16

BAM 16 is one of the largest-scale international eSports tournaments in Australia and New Zealand, officially designated as part of global circuits such as the Capcom Pro Tour and TEKKEN World Tour.

At this event, Tachikawa will compete in the Capcom-sanctioned 'Street Fighter 6' world championship qualifier, the 'Capcom Pro Tour Premier Event (CPT2026)', starting at 3:00 PM on Friday, July 10, 2026. This high-profile stage brings together top players from around the globe in Melbourne, where Tachikawa will challenge the tournament in pursuit of the world title.

Brand Cloud’s Athlete Support Initiative

Brand Cloud supports athletes and eSports players who relentlessly challenge themselves on the global stage. The company fully backs Tachikawa’s pursuit, driven by passion and skill, and will continue contributing to the growth and vitality of the eSports community. During the tournament, we kindly ask fans to join us in cheering passionately for Tachikawa.

【Event Overview: BAM 16】

Event Name: BAM 16: Battle Arena Melbourne 16

Dates: July 10 (Fri) – 12 (Sun), 2026

Venue: Bundha Sports Centre

Address: 111 Queens Parade, Fitzroy North VIC 3068, Australia

Tachikawa’s Scheduled Event: 'Street Fighter 6' (Capcom Pro Tour Premier Event)

Organizer: CouchWarriors

Official Discord: https://discord.gg/AUsURxm

Official X (formerly Twitter): https://www.twitter.com/couchwarriors

<Reference Links>

BAM 16: Battle Arena Melbourne 16: https://www.start.gg/tournament/bam-16-battle-arena-melbourne-16/details

Tachikawa’s X (formerly Twitter): https://x.com/tachikawacr

Crazy Raccoon Official Website: https://crazyraccoon.jp/

Crazy Raccoon Official X (formerly Twitter): https://x.com/crazyraccoon406

Brand Cloud’s Commitment

Brand Cloud will continue supporting Tachikawa through sponsorship activities to further contribute to the development of the eSports industry. The company aims to create a society where everyone can thrive safely and will continue supporting promising youth and global challengers.

Company Overview: Brand Cloud Co., Ltd.

Since its founding in 2013, Brand Cloud has provided services such as 'Fūhyō Higai Cloud' (Reputation Damage Cloud) for online defamation countermeasures and 'Brand Lifting' for enhancing brand value. In 2017, it joined Vector Inc., one of Asia’s leading PR firms, and now operates in nine countries worldwide (*).

Company Name: Brand Cloud Co., Ltd.

Representative: Yuuyo Kanoya, President & CEO

Address: TODA BUILDING Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo 107-0052, Japan

TEL: +81-3-6447-2653

Official Website: https://www.brandcloud.co.jp/

Business Activities: Online defamation and reputation damage countermeasures, reputation management, corporate branding, etc.

Capital: 100 million JPY

Employees: 76

Founded: October 2013

* Ranked 'Asia Pacific No.1' and 'Global No.6' in the 'Global Top 250 PR Agency Ranking 2024' (Holmes Report), and 'Asia Pacific No.1' in 'PRWeek Top Consultancies 2024' (PR Week)

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: CouchWarriors
  • Products / services: Brand Lifting / Capcom Pro Tour