New TV Commercial Featuring Former K-1 World Champion Masato Airs from April 10. Proposing the Best Time to Sell Based on a Global Sales Network and a Database Built on 160 Billion Yen in Annual Transactions.

'OURO', a specialized luxury watch purchasing service operated by JUNIOR Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yuichiro Kanai), will start broadcasting a new TV commercial featuring former K-1 World Champion Masato in the Tokyo, Nagoya, and Osaka areas (TV Asahi, Fuji TV, Kansai TV, Asahi Broadcasting TV, Nagoya TV) from Friday, April 10, 2026. OURO's strength lies in its 'global standard appraisal system' that utilizes a worldwide sales network and vast proprietary transaction data. In this promotion, the stoic way of life of Masato, who continues to pursue the essence, is superimposed on uncompromising appraisal quality to widely present the brand's sincere attitude.

▽ OURO Masato Unwavering Challenge Edition 15 seconds URL: https://youtu.be/iNPsdNu3HQE

▽ OURO Masato Unwavering Challenge Edition 30 seconds URL: https://youtu.be/q6s2lNqBHW8

Highlights of the New TV Commercial Beautiful imagery based on 'black' with a cinematic, heavy feel. The powerful words spoken on screen, such as 'No compromise,' 'Break common sense,' and 'Keep challenging,' are exactly the way of life of Masato, who stoically reached the pinnacle as a martial artist. Masato's sharp gaze, which discerns the genuine article, expresses OURO's brand determination to accurately assess the value of customers' precious watches and never compromise. Going beyond the boundaries of a mere advertising video, it is a convincing finish that gives viewers a sense of trust in a 'transaction with no regrets'.